Publications

Cai, Y., & Cude, B. (2012). Consumers’ adoption of online shopping. In Z. Yan (Ed.), Encyclopedia of Cyber Behavior. Hershey, PA: IGI Global.

Cai, Y., & Cude, B. (2011). Reference prices and consumers’ feeling of regret: An investigation of consumers’ use of an online price-bidding method. International Journal of Consumer Studies, 35(4), 441-447.

Lee, S., & Cude, B. (2011). Consumer complaint channel choice in online and offline purchases. International Journal of Consumer Studies, 356(1), 90-96.

Yu, H., & Cude, B. (2009). Perceptions of personalized advertising: Comparisons across advertisements delivered via three different types of media. International Journal of Consumer Studies, 33, 503-514.

Yu, H., & Cude, B. (2009). Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences; U.S. and Korea. Journal of International Consumer Marketing, 21(4), 251-269.

Cai, Y., & Cude, B. (2008). Online shopping. In Jing Jian Xiao (Ed.), Advances in Consumer Finance Research. New York: Springer.

Cai, Y., Yang, Y., & Cude, B. (2008). Inconsistencies in U.S. consumers' attitudes toward and use of electronic banking: An empirical investigation. Journal of Financial Services Marketing, 13(2),150-163.

Worthy, S. L., Trautmann, J., Miller, B. R., Hyllegard, K., Lakner, H., Damhorst, M., Bastow-Shoop, H., Lyons, N., & Manikowske, L. (2005). Online home furnishings and furniture shopping practices of rural consumers. Journal of Family and Consumer Sciences, 97(4), 30-35.

Worthy, S. L., Hyllegard, K., Damhorst, M., Trautmann, J., Bastow-Shoop, H., Gregory, S., Lakner, H., Lyons, N., & Manikowske, L. (2004). Rural consumers’ attitudes toward the Internet for information search and product purchase. Family and Consumer Sciences Research Journal, 33(1), 81-99.

Lokken, S. L., Cross, G., Halbert, L., Lindsey, G., Derby, C., & Stanford, C. (2003). Comparing online and non-online shoppers. International Journal of Consumer Studies, 27(2), 126-133.