A FACS team comprised of three senior fashion merchandising majors has advanced to the semifinals in the National Retail Federation Student Challenge Competition.
The students are Madison Lindley, Keilea Orr and Taylor Timmons.
Teams that entered the contest were to research the U.S. retailer, STORY, create a business idea with one of three themes (Travel, Made in America or Sensory) and build a pitch presentation of their idea.
The presentations consisted of a 20-page pitch paper, a pitch website and a 90-second pitch video.
Retail executives from top companies across the nation evaluated the entries and selected 10 teams who will receive feedback from the judges.
The UGA team submitted a travel-themed pitch. They will now move into a revision stage before participating in a conference call with the judges later this month.
“We have received critiques from retail judges with the opportunity to fix parts of our business plan,” Orr said. “Hopefully after these changes, our business plan will be ready to move to the next round.”
In early December, the final three teams will be selected and invited to “Retail’s Big Show” and the NRF Foundation Gala in New York City in January, where the winner will be announced.
Through this challenge, students are able to take the knowledge they have learned in the classroom and test their skills in a real-world setting.
“The NRF Student Challenge has been one of the most rewarding experiences of my time here at UGA.” Lindley said. “With the challenge, you are applying everything you learn in class in a real-world environment. It is very gratifying to see your hard work positively received from influential members of the retail industry.”
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