Fashion merchandising students reach semis of NRF Challenge

December 16th, 2015 Author: Haley Lacuesta  |  More about Haley
Contact: Clair McClure  |  706-542-8447  | More about Clair

A team of TMI students has been named national semifinalists in the National Retail Federation Student Challenge competition.

Fashion merchandising students Molly Dodd, Lara Limbaugh, Madison Lindley and Forrest Schweitzer were tasked with developing a new product to be presented to any U.S retailer, then creating an 18-page business plan and 90-second video detailing why that hypothetical product should be brought to market.

The group began working on the project last summer. 

“We all have four classes each, extracurriculars, and we all work outside of school, but we basically decided this (project) was going to take priority,” said Schweitzer, the director of global sourcing for the project, “If it meant not going to x, y, or z event that week then so be it, because we just wanted to represent UGA so badly.”

For more information on the compeition, visit the NRF page here.

Categories: Textiles, Merchandising and InteriorsUndergraduateFashion Merchandising
Tags: the big show, student challenge, retail, nrf, national retail federation, molly dodd, fashion merchandising


In this category: Fashion Merchandising