The support of peer groups and clinicians is critical to the development of effective breastfeeding programs, according to a recent University of Georgia study.
The qualitative study of 21 mothers in the Athens-Clarke County area determined that “role models” for successful breastfeeding help positively shape the outcomes of mothers of infants.
“Mothers who received that support are more likely to be successful at breastfeeding,” said Dr. Alex Anderson, one of the study’s authors and an associate professor in the College of Family and Consumer Sciences department of foods and nutrition. “Most of them attributed the support they received to the peer counselors, which goes to show that if we have community breastfeeding peer counselors, they can help a lot of mothers.”
Breastfeeding provides “tons of benefits” to the child, Anderson said, noting studies have shown that infants who are breastfed are less likely to develop diarrheal diseases, ear infections and asthma, and that breastfeeding can protect the mother against breast, cervical and endometrial cancer.
Studies Anderson has conducted in his lab have shown that breastfeeding could lead to maternal postpartum weight and body fat loss as well.
Anderson said breastfeeding rates are low throughout the South, which could be due to the region’s generally conservative views that might conflict with breastfeeding in public, he said.
The United States in general reports lower breastfeeding rates than other developed countries, Anderson said.
As part of the study, researchers conducted interviews with mothers of infants from the Athens community, including 12 from the Athens branch of Women, Infants and Children (WIC), which services low-income mothers, and nine from Full Bloom Pregnancy and Early Parenting Center, which tends to serve middle income, highly educated mothers, Anderson said.
Roughly 75 percent of the mothers who participated in the study reported negative or no support from their clinician or hospital staff regarding breastfeeding.
“It’s surprising because as a clinician that should be the first step, to talk about breastfeeding with pregnant women and new mothers,” Anderson said. “The support does take some time and they don’t have time. If you’re going to talk to mothers about breastfeeding, it’s going to take you at least 30 minutes to an hour to do it effectively.”
Anderson said he hopes the study shines light on the critical role clinicians and lactation specialists play in teaching and encouraging breastfeeding.
“Clinicians should be targeted to educate them about breastfeeding support,” he said. “I also think that to save the clinicians some time, (hospitals and communities should) run a peer counselor program and refer patients to such programs for support.”
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