Morgan M. Bryant, MBA, M.S.

College of Family and Consumer Sciences

Financial Planning, Housing and Consumer Economics

Ph.D. Student/Graduate Assistant

Address:
101 Housing and Consumer Research Center (House C)
415 Sanford Dr.
Athens, GA 30602

E-Mail:

workOffice Phone: 706-542-4655

Curriculum Vitae

Current Classes

Fall 2017 (Instructor of Record)FHCE 4000/6000 Consumer Analytics Research Methods I - Non-experimental research designs, measurement techniques, and methods of data collection used in social science research. Emphasis placed on applying techniques to consumer data in a variety of settings (industry, government/policy, nonprofit) for decision-making. Students will learn how to analyze traditional and social media data, along with best practices in data communication and visualization of analysis results. The course will be taught in a lab format using Tableau, SAS, and Microsoft Excel.

Education

Degree Field of Study Institution Graduation
B.S. Business Administration Florida A&M University 2000
MBA Finance Florida A&M University 2002
M.S. Healthcare Finance Temple University 2007

Research

Interest and experience with qualitative and quantitative research methods, particularly focused on social media platforms, and social commerce constructs. Strong emphasis in analytics and research methods, supplemented by 13+ years of prior professional experience in decision analysis and consumer market research. 

Current Research

My current research interests are focused on the impact of social influences mediated by social media technologies on consumer behavior and decision-making. Ongoing research projects include multiple environments of social commerce, influences of gender signals, the sharing economy, purchasing behavior impacted by consumer identity and engagement with television characters, and online real estate advertising signals of green spaces. Furthermore, my interest and experience includes both qualitative and quantitative research methods, particularly focused on social media platforms.

Teaching

Spring 2018 (Instructor of Record): FHCE 5050/7050 Consumer Analytics Research Methods II – Intermediate course in non-experimental research designs, measurement techniques, and methods of data collection used in social science research. Emphasis placed on applying techniques to consumer data in a variety of settings (industry, government/policy, nonprofit) for decision-making. Students will learn more advanced applications of traditional and social media data analysis, along with best practices in data communication and visualization of analysis results. The course is taught in a lab format using Tableau, SAS, and Microsoft Excel. The intermediate course also includes a more in-depth look at applications of qualitative and content analyses in consumer analytics and professional development skills.

Fall 2017 (Instructor of Record): FHCE 4000/6000 Applied Consumer Analytics I - Non-experimental research designs, measurement techniques, and methods of data collection used in social science research. Emphasis placed on applying techniques to consumer data in a variety of settings (industry, government/policy, nonprofit) for decision-making. Students will learn how to analyze traditional and social media data, along with best practices in data communication and visualization of analysis results. The course will be taught in a lab format using Tableau, SAS, and Microsoft Excel.

Fall 2016 – Spring 2017 (Teaching Assistant): Course development for entry level consumer analytics course. Conducted complete redesign of course, curriculum, and weekly lesson plans for split level (undergraduate/graduate) course for departmental Consumer Analytics Track. Course redesign includes adding practitioner software, social media analytics, and data storytelling and design content. Integrated experiential learning into the course including corporate guest speakers, projects using real industry data, and a professional development component.

Fall 2015 – Spring 2016 (Teaching Assistant): Course development assistant for graduate level, master’s degree capstone course in Consumer Policy Analytics. Worked with professor of record to research and design an interdisciplinary course focusing on consumer economics, data analytics, policy analysis, and data communication.  Provided research and literature review activities to develop comprehensive case studies for class and identification of appropriate texts. Responsible for the design and development of interactive data visualization and communication curriculum components of the course. Additional services include the provision of guest lecture s in consumer-focused areas such as consumer protection, consumer analytics, and social media data analysis when needed.

Prior Professional Positions

Organization / Department Title Years of Service
Atlanta Housing Authority/Office of Policy & Strategy Director, Strategic Planning 2013-2015
AutoTrader.com Director of Partner & Portfolio Management 2011-2012
Merck & Co Portfolio Director, Oncology, Neuroscience, & Vaccines 2010-2011
IMS Health Consulting/Strategy & Portfolio Analysis Sr. Consultant 2007-2010
Johnson & Johnson Sr. Analyst Private Equity/Licensing & Acquisitions 2005-2007
CBIZ Valuation Group Financial Consultant 2004-2005
Medtronic Sr. Financial Analyst, R&D 2002-2004

Awards

Award Name Awarded By Year Awarded
Society for Marketing Advances 29th Doctoral Consortium Fellow Society of Marketing Advances (SMA) 2017
Rochester Institute of Technology Future Faculty Development Fellow Rochester Institute of Technology (RIT) 2017
Doctoral Scholars Fellowship Southern Regional Education Board (SREB) 2015-Present
Graduate Feeder's Assistantship University of Georgia 2015-2017
Presidential Scholarship Florida A&M University 1997-2002

Service

Organization Title Year(s) Service Type
American Marketing Association Reviewer 2015-2017 Conference Reviewer
Society for Marketing Advances Reviewer 2011 Conference Reviewer
American Council on Consumer Interests Member 2016-Present
American Marketing Association Member 2014-Present
Society for Consumer Psychology Member 2016-Present
Society for Marketing Advances Member 2016-Present

Publications

Peer-reviewed Proceedings

Bryant, Morgan M. and Thompson, Scott A.  (2016). “Ratings, Reviews, and Revenues: Do Gender Signals Play a Role in Influencing Consumer Behavior and Shop Performance on Social Commerce Sites? An Examination Using Etsy.com.” Society for Marketing Advances Annual Conference Proceedings. Atlanta, GA

 

Invited Publication in Business Periodical

Jenson, Rick. A. and Bryant, Morgan M. (2004). FASB’s Fair value guidance will impact energy derivatives. Natural Gas & Electricity, 21.

Working Papers

“As Seen on TV and Discussed on Twitter: The Case of ‘Scandal’ and the Camille Wine Glasses,” with Natalie T. Wood and Janée N. Burkhalter. Targeting: Journal of Computer Mediated Media

Advisory Committee

Dr. Sheri Worthy - Co-Chair

Dr. John Hulland - Co-Chair

Dr. Janée Burkhalter

Dr. Andrew Carswell

PEER-REVIEWED PRESENTATIONS AT PROFESSIONAL MEETINGS

Bryant, Morgan M. (2017). "Microphone Check: Can Traditional Social Media Communication Policies Be Applied to Public Service Agencies? An Examination of the Social Media Presence of the Charlotte Housing Authority," Poster Session, Marketing and Public Policy Conference, American Marketing Association. Washington, DC.

Guthrie, Kate, Morgan M. Bryant, Will Fassbender, Kate Kieb & Jason Guthrie (2017). "Emerging Digital Tools in Research Preparation, Collection, Analyzation, and Publication." Integrative Research and Ideas Symposium. Athens, GA.

Bryant, Morgan M.  (2016). “Ratings, Reviews, and Revenues: Do Gender Signals Play a Role in Influencing Consumer Behavior and Shop Performance on Social Commerce Sites? An Examination Using Etsy.com.” Society for Marketing Advances Annual Conference. Atlanta, GA

Bryant, Morgan M. (2016). “Mobile Devices and Mobile Populations: Technology and Social Media Usage in Housing Choice Voucher Provision,” Poster Session, Summer Marketing Educators’ Conference, American Marketing Association. Atlanta, GA.

Bryant, Morgan M. and Janée N. Burkhalter (2014). “New Year, New You: Innovation via Word-of-Mouth Communications,” Special session, Summer Marketing Educators’ Conference, American Marketing Association. San Francisco, CA.

 

INVITED & INTRAMURAL PRESENTATIONS

Bryant, Morgan M. (2018). “Consumer Identity and eCommerce: Social Commerce Applications in the Consumer Sciences”, Orman-Harris Lecture Series, University of Alabama, Tuscaloosa, AL

Bryant, Morgan M. (2017). “Social Media and Consumer Analytics: Applications in the Hospitality & Tourism Industry”, Hospitality Industry Sales and Marketing Guest Lecture, Rochester Institute of Technology, Rochester, NY

Bryant, Morgan M. (2017). "Kids are expensive!: The Economics of Fertility & Child Bearing", Consumer Economics Guest Lecture, University of Georgia, Athens, GA

Bryant, Morgan M. (2017). “Understanding Consumer Implications and Applications of Social Media”, Consumer Economics Guest Lecture, University of Georgia, Athens, GA

Bryant, Morgan M. (2017). “The Atlanta Model: A Review of the Evolution of the Atlanta Housing Authority”, Consumer Economics Guest Lecture, University of Georgia, Athens, GA

Bryant, Morgan M. (2016). “Transition to Adult Life; Making Sense Out of College”, Alumni Panel Session, University of Georgia, Athens, GA

Bryant, Morgan M. (2016). “Methods and Tools for Analyzing Social Data”, ICON Panel, University of Georgia, Athens, GA.

Bryant, Morgan M. (2016). “Current Issues in Consumer Protection: Uber, Self-Driving Cars, and the Sharing Economy”, Guest Lecture. University of Georgia. Athens, GA.

Bryant, Morgan M. (2016).  “The Ropes to Skip and the Ropes to Know: Reflections on a Journey to Academia”, SBI Forum Series. Florida A&M University. Tallahassee, FL.

Bryant, Morgan M. (2016). “Conversations on Consumer Analytics: Data Visualization and Communication of Data”, FHCE Showcase Week. University of Georgia. Athens, GA.