Interests:
My primary research interests include consumer shopping behavior and international retailing. I have explored various factors influencing consumers' shopping and purchasing behavior, such as consumers' social and environmental concerns, country-product image, ethnic identification, and differences in retail environments.

Education:

Selected Publications/Presentations:

2010 Harben, B., & Kim, S. Political opinion leadership and advertisement attitude: The moderating roles of cognitive and affective responses to political messages. The Social Science Journal, 47(1).

2009 Kim, S., & Seock, Y. Impacts of health and environmental consciousness on young female consumers' attitude toward and purchase of natural beauty products. International Journal of Consumer Studies, 33(6), 627-638.

2009 Kim, S., & Jones, C. Online shopping and moderating role of offline brand trust. Direct Marketing: an International Journal, 3(4), 282-300.

2009 Lee, Y., Kim, S., Seock, Y-K., & Cho, Y. Tourists' attitudes towards textiles and apparel related cultural products: A cross-cultural marketing study. Tourism Management, 30, 724-732.

2008 Harben, B., & Kim, S. Attitude toward fashion ads with political content: Impacts of opinion leadership and perception of ad message. International Journal of Consumer Studies, 32(1), 88-98.

2008 Conseur, A., Hathcote, J., & Kim, S. Consumer masculinity behavior among college students and its relationship to self esteem and media significance. Sex Roles, 58(7/8), 549-555.

2007 Crosby, M., Kim, S., & Hathcote, J. Campus group membership and football game-day attire. Perceptual and Motor Skills, 105, 115-116.

2006 Jin, Y., Hathcote, J., & Kim, S. An examination of U.S. cotton product imports trade patterns. Journal of Textile and Apparel Technology
Management, 5(2). Available at http://www.tx.ncsu.edu/jtatm/volume5issue2/articles/Hathcote/Hathcote_Full_201_06.pdf.

2006 Kim, S., & Lee, Y. Global online marketplace: A cross-cultural comparison of website quality. International Journal of Consumer Studies, 30(6), 533-543.