Interests:
My primary research interests comprise international retailing and cultural analysis of consumer shopping behavior within various retail venues. I have investigated cross-national differences of retailing approaches and consumer behavior in China, Taiwan, South Korea and the United States. I also have studied cultural influences of Hispanic consumers' shopping behavior in the U.S. comparing with White-Americans and other ethnic groups. In addition, I conducted research on advertising and promotional techniques used in the current retail markets, such as analysis of retail store environment and service quality aspects of the company and advertisements on fashion magazines. In line with international scope of my research theme, my research interests also have expanded into emerging retailing and consumer market trends such as young adults' online shopping behaviors, environmentally friendly and socially responsible consumption and business practices, and so on.

Education:

Selected Publications/Presentations:

Bailey, L., & Seock, Y-K. (2010). The relationships of fashion leadership, fashion magazine content and loyalty tendency. Journal of Fashion Marketing and Management. (in press)

Chen-Yu, J.H., Hong, K., & Seock, Y-K. (2010). Adolescents' clothing motives and store selection criteria: A comparison between Southg Korea and the United States. Journal of Fashion Marketing and Management. (in press)

Kim, S., & Seock, Y-K. (2009). Impacts of health and environmental consciousness on young female consumers' attitude toward and purchase of natural beauty products. International Journal of Consumer Studies, 33(6), 627-638.

Seock, Y-K. (2009). Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of U.S. Hispanic consumers. Journal of Retailing and Consumer Services, 16(5), 329-339.

Seock, Y-K., & Bailey, L. (2009). Fashion promotions in the Hispanic market: Hispanic consumers' use of information sources in apparel shopping. International Journal of Retail & Distribution Management, 37(2), 161-181.

Lee, Y., Kim, S., Seock, Y-K., & Cho, Y. (2009). Tourists'  attitudes towards textiles and apparel related cultural products: A cross-cultural maketing study. Tourism Management, 30(5), 724-732.

Lu, Y., & Seock, Y-K. (2008). The influence of grey consumers' service quality perception on satisfcation and store loyalty behavior. International Journal of Retail & Distribution Management, 36(11), 901-918. 

Seock, Y-K., & Sauls, N. (2008). Hispanic consumers' shopping orientation and apparel retail store selection criteria: An analysis of age and gender differences. Journal of Fashion Marketing and Management, 12(4), 469-486. 

Seock, Y-K., & Bailey, L. (2008). The Influence of college students' shopping orientations and gender differences in online information searches and purchase behaviors. International Journal of Consumer Studies, 32(2), 113-121.

Kim, Y., Michelman, S., Seock, Y-K., & Lee, S. (2008). The analysis of sub-factors of modesty-immodesty concepts in US and South Korea college women. Journal of the Korean Society of Clothing and Textiles, 32(6), 918-927.

Seock, Y-K., & Norton, M.J.T. (2008). College students' perceived attributes of Internet websites and online shopping. College Student Journal, 41(1), 186-197. 

Seock, Y-K., & Chen-Yu, J.H. (2007). Website evaluation criteria among U.S. college student consumers with different shopping orientations and Internet channel usage. International Journal of Consumer Studies, 31(3), 204-212.

Seock, Y-K., & Norton, M.J.T. (2007). Capturing college students on the web: Analysis of clothing website attributes. Journal of Fashion Marketing and Management, 11(4), 539-552.

Seock, Y-K., & Norton, M.J.T. (2007). Attitude toward Internet websites, online information search, and channel choices for purchasing. Journal of Fashion Marketing and Management, 11(4), 571-586.

Kim, Y., Michelman, S., Seock, Y-K., & Koh, A. (2007). A comparative cross-cultural study of contemporary modesty and immodesty in American and South Korean college women. Journal of the Korean Society of Clothing and Textiles, 31(6), 923-932.