Articles

McClure, C. S., & Seock, Y. (2017). Does Fair Trade Matter to Consumers When Purchasing Cultural Products? International Journal of Fashion Design, Technology and Education. http://www.tandfonline.com/doi/full/10.1080/17543266.2017.1343389 (Published online 04 Jul 2017).

Jung, N. Y., & Seock, Y. (2017). The role of communication channel in delivering service recovery in online shopping environment. International Journal of Electronic Marketing and Retailing (In press).

Jung, N. Y., & Seock, Y. (2017). Effect of service recovery on consumers’ perceived justice, satisfaction and word-of-mouth intentions on online shopping websites. Journal of Retailing and Consumer Services, 37(July), 23-30. 

Jung, N. Y., & Seock, Y. (2016). The impact of corporate reputation on brand attitude and purchase intention, Fashion and Textiles, 3(1), 1-15.

Hong, H., Seock, Y., & Kim, S. (2015). The impacts of consumer perceptions of product reviews posted on online stores on perceptions of online shopping and online purchase intention. Journal of Consumer Studies, 26(4), 1-30.

Jung, N., Kim, S., & Kim, S. (2014). Influence of consumer attitude toward online brand community on revisit intention and brand trust. Journal of Retailing and Consumer Services, 21(4), 581-589.

Seock, Y., & Lee, Y. (2013). Understanding the importance of visual merchandising on store image and shopper behaviors in home furnishings retail setting. European Journal of Business and Management, 5(4), 174-187.

Seock, Y., & Merritt, L. R. (2013).  Influence of BMI, perceived media pressure, and peer criticism/teasing on adolescent girls’ body satisfaction/dissatisfaction and clothing-related behaviors. Clothing and Textiles Research Journal, 31(4), 244-258.

Seock, Y., Giraudo, A., & Gautreaux, L. (2013). Case study of U.S. cotton textile industry. Journal of Business Case Studies, 9(3), 243-248.

Seock, Y., & McBride, J. (2012). The impact of consumer knowledge/familiarity with private label brands (PLBs) and store image on perceptions and preferences toward PLBs and patronage intentions: Case of midscale department store PLBs. Journal of the Korean Society of Clothing and Textiles (English Edition), 36(6), 616-630.

Kim, S., & Martinez, B. (2012). Fashion consumer groups and online shopping at private sale sites. International Journal of Consumer Studies, 37(4), 367- 372.  

Martinez, B., & Kim, S. (2012). Predicting purchase intention for private sale sites. Journal of Fashion Marketing and Management,    16(3), 342-365.

Kim, S. (2011). Web interactivity dimensions and shopping experiential value. Journal of Internet Business, 9, 1-25.

Seock, Y., & Lin, C. (2011). Cultural influence on loyalty tendency and evaluation of retail store attributes: An analysis Taiwanese and American consumers. International Journal of Retail and Distribution Management, 39(2), 94-113.

Seock, Y., & Hathcote, J. M. (2010). A cross-cultural comparison of Hispanic-American vs. White-American adolescents’ use of reference agents for shopping. Family and Consumer Sciences Research Journal, 39(1), 45-56.

Chen-Yu, J. H., Hong, K., & Seock, Y. (2010). Adolescents’ clothing motives and store selection criteria: A comparison between South Korea and the United States. Journal of Fashion Marketing and Management, 14(1), 127-144.

Bailey, L. R., & Seock, Y. (2010). The relationships of fashion leadership, fashion magazine content and loyalty tendency. Journal of Fashion Marketing and Management, 14(1), 39-57.

Jones, C., & Kim, S. (2010). Influences of retail brand trust, offline patronage, clothing involvement, and website quality on online apparel shopping intention among young female US consumers. International Journal of Consumer Studies, 34(6), 627-637.

Kim, S., & Jones, C. (2009). Online shopping and moderating role of offline brand trust. Direct Marketing: an International Journal, 3(4), 282-300.

Seock, Y. (2009). Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of U.S. Hispanic Consumers. Journal of Retailing and Consumer Services, 16(5), 329-339.

Kim, S., & Seock, Y. (2009). Impacts of health and environmental consciousness on young female consumers' attitude toward and purchase of natural beauty products. International Journal of Consumer Studies, 33(6), 627-638. 

Lee, Y., Kim, S., Seock, Y. & Cho, Y. (2009). Tourists’ attitudes towards textiles and apparel related cultural products: A cross-cultural marketing study. Tourism Management, 30(5), 724-732.

Seock, Y., & Bailey, L. R. (2009). Fashion promotions in the Hispanic market: Hispanic consumers' use of information sources in apparel shopping. International Journal of Retail & Distribution Management, 37(2), 161-181. 

Seock, Y., & Bailey, L. R. (2008). The influence of college students’ shopping orientations and gender differences in online information searches and purchase behaviors. International Journal of Consumer Studies, 32(2), 113-121.

Lu, Y., & Seock, Y. (2008). The influence of grey consumers’ service quality perception on satisfaction and store loyalty behavior. International Journal of Retail & Distribution Management, 36(11), 901-918. 

Seock, Y., & Sauls, N. (2008). Hispanic consumers' shopping orientation and apparel retail store selection criteria: An analysis of age and gender differences. Journal of Fashion Marketing and Management, 12(4), 469-486.

Kim, Y., Michelman, S., Seock, Y., & Lee, S. (2008). The analysis of sub-factors of modesty-immodesty concepts in US and South Korean college women. Journal of the Korean Society of Clothing and Textiles (English Edition), 32(6), 918-927. 

Seock, Y., & Chen-Yu, J. H. (2007). Website evaluation criteria among U.S. college student consumers with different shopping orientations and Internet channel usage. International Journal of Consumer Studies, 31(3), 204-212. 

Seock, Y., & Norton, M. J. T. (2007). Capturing college students on the web: Analysis of clothing website attributes. Journal of Fashion Marketing and Management, 11(4), 539-552. 

Seock, Y., & Norton, M. J. T. (2007). Attitude toward Internet Websites, online information search, and channel choices for purchasing. Journal of Fashion Marketing and Management, 11(4), 71-586.

Kim, Y., Michelman, S., Seock, Y., & Koh, A (2007). A comparative cross-cultural study of contemporary modesty and immodesty in American and South Korean college women. Journal of the Korean Society of Clothing and Textiles (English Edition), 31(6), 923-932.

Related Faculty

Name Job Title / Department Contact
Yoo-Kyoung Seock

Yoo-Kyoung Seock

Associate Professor

Textiles, Merchandising and Interiors

College of Family and Consumer Sciences

Yoo-Kyoung Seock's research focuses on multi-channel retailing, and consumer psychographics and shopping behaviors

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