Salud! Addressing Latino Health Challenges
July 29-31, 2002

The University of Georgia
College of Family and Consumer Sciences
Department of Foods and Nutrition
In partnership with
DrTango, Inc. and the Latin American Association

Wedneday, July 31, 2002
11:00- 12:30 p.m.

Session: Effective Latino Communication Channels: What are the Best Ways to Reach Latinos?"

Speaker: Dirk Schroder and Clara Olaya

o Issues:
o Intergenerational communication and differences

o How to reach Latino populations (Health Care Professionals)

o Low-income Families Nutrition (mom's and teenagers)

o WIC participants

o Diabetes Training to Latinos

o Educational Level and dialect

o Class attendance/ dedication to education/ barriers

o What are the media channels?
§ Radio, television, newspaper

o Who has need to try to teach?
§ Latino Hispanic stations is being used located in Marietta and Gainesville

o Is there a list of radio stations?

o Hispanic Yellow Pages for Atlanta, Georgia

o Health Fairs is the best place for me to reach Hispanics

o Videos was the #1 resource to reach Hispanics as said in 1 of the sessions - video is easier

o Would they be able to relate?

o Jose (?) :We did a project with Caucasian and Hispanic videos and they were able to relate.

o Cassettes and CD's might also be a way to reach people. Music and educational messages within.

o PowerPoint that was graphic intensive. Game format is also successful like (who wants to be a millionaire?) Want to be entertained.

o Churches:
o I offered classes to priest at Catholic Church going on once per week and I meet people on Thursday I am trying to reach people for jobs?
o Have you tried Dept of Labor
o You could try to reach people through newspaper

o One of the barriers is people with degrees who can't work here and have to settle for lesser jobs.

o Word of mouth- don't underestimate the power of that

o Mass media TV, web pages, are also some mediums

o Hospitals are supervised more greater numbers when translated to Spanish

o I think it is the children that are using websites

o Is anybody using child to child in schools?

o 4H would be a way to spread the message

o Has anybody used Dept of Education for Health Literacy?

o teach sexual harassment in schools and you have to build a relationship

o Parent/ Teacher is the best thing to happen to the schools in Cobb County

o Extension does ESL classes

o Novellas?
o That is a wonderful way to reach the Latin community. Health or sickness is a drama and it can be used as a good tool.

o Budget- has this in past?
o Videos are expensive to produce
o Staff to speak the language. Paraprofessionals leave because they are not paid enough.

o Has anybody used pro*?
o Yes, cuc* *

o Has the Mexican been contacted? Why hasn't it been sent here?
o There needs to be some evaluations of what is out that

o Who has a bunch of Spanish materials?
o at UGA I had prepared to do a newsletter and they had to OK these, We have to present what

o I had the same problem. I had one employee from Guatemala and one from Puerto Rico and their translations were totally different.

o Translation is an art and not because someone speaks Spanish doesn't mean they can write it.

o Test with commitment to see if they agree and to what they see.

o Dr. Tango has a button for free to translate certain foods.

o Follow-up activities?

o Times that messages are delivered are important also what gender is going to be watching it at any one time?

o Clara Olson: Research on CDC in Spanish and we are trying to find out how we can help you?
o We are going to be your needs and opinions

o Action Steps
o What is going would be responsible?

o At CDC in diabetes we work with states to distribute to various programs

o I think it is best to work at the state level but also at the local level. We have to keep beating the bushes. Building collaboratives

o Any * of health education?
o Hispanic health coalition is one group.

§ Hispanic Association

o We need one resource to * to ask her help for Hispanic
o Creating * within different Latin groups

o WIH could be one source of encouragement.