Demand for professionals with a bachelor's in fashion merchandising is rising, according to the U.S. Bureau of Labor Statistics. Through 2020, employment is expected to increase by 19.8 percent.
When executives were asked, "What discipline would be the most effective pipeline for the next generation of leaders in retail?", they overwhelmingly chose Merchandising as number 1. (Arnold J. Karr, 2010 WWD “Future Leaders Need Different Skillset”).
Fashion Merchandising is one of UGA's 2018 Top 15 Undergraduate Earning Majors.
In the U.S., $250 billion is spent on fashion annually with over 2 million jobs.
84% of our 2016 graduates are employed full-time in the field or attending graduate school. These are real jobs of our 2016-2017 grads.
Fashion Snoops, NYC
Concept Sports, ATL
Cheeky Peach, ATH
Revolve Clothing, L.A.
We'll put you in the trenches of the fashion industry. This experience gives you the edge over the competition when you apply for a job. We'll give you opportunities to:
Our courses engage you in business strategy, marketing and mangement in order to maximize sales. These timeless skills equip you to be competitive in today's market. The connection of business to fashion is what makes this major unique, but not easy.
Our courses will prepare you with a keen awareness of the fashion industry. From historical perspectives to current trend analysis, textile testing techniques and visual merchandising promotion, you will tailor your path as a fashion merchandising major.
You'll meet over 20 fashion industry leaders right in your own classroom through dynamic panel discussions. You'll also perfect your resume, interview skills, professional dress, and networking abilities. With these skills developed you'll be prepared for the next big step: your dream internship.
You'll embark on a garment comparison project where you'll evaluate the quality of apparel, the same as the pros do in the industry. You'll identify key structural components so you can determine how it can be improved to beat the competition.
You'll play a key role in the execution of a student-run fashion business. Your team will conduct market research, secure financial capital, source merchandise, coordinate the visual merchandising, and execute a promotional plan to sell apparel and accessories on a pop-up golf cart on the UGA campus.
Fashion merchandising jobs are offered throughout the globe, from fashion capitals to local boutiques, so that's where we're going. We'll travel to places like New York and London to meet corporate executives so you can learn how to make money from industry experts.
Fashion is worth $1.2 trillion around the globe. What better way to understand the market than by going there?
UGA is a big university, but our experts will make you feel at home in the smaller classrooms of Fashion Merchandising. They'll be involved in your progress every step of the way, from joining student organizations, networking with alumni, making friends in the program, and placing you into the right internship.
Working closely with students to find their fit in the fashion industry drives every class I teach and connection I make. As I prepare our students for internships from L.A. to Milan, I'm blown away by their diverse talents. They go on to have successful and long-lasting careers and I'm humbled to have a small part in that.
Bringing real world product development and design knowledge into the classroom is something I do for my students. I use my nine years experience in the fashion industry at brands such as Ralph Lauren, Gap, and Anthropologie, to show my students what the industry expects of them and to prepare them for their careers.
After working in museums, media, and retail, I enjoy connecting students to history and culture with the modern merchandising world. My students dive into research projects about everything from designers to subcultures to advertising campaigns. We have so much fun exploring the intersections!
Our Product Development and Design emphasis fine tunes your creativity to become reality. You'll develop design skills using the latest technology from our instructors who were industry professionals before coming to UGA. You'll tour local manufacturing and distribution facilities, learn design skills like sewing, draping and patternmaking in our state-of-the-art Product Development and Design Lab, and utilize CAD to take your designs to mass production.
The internship program for our fashion merchandising majors is well established.
The key to a job after graduation is a successful internship, so that's our top priority. Close to 80 company partners actively seek our students. Our students have completed 190 formal internships from 2012-2017.
We know picking a school is a big step and we want you to be fully informed. Enter your email and ask any questions you have. We'll reply within one business day.