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Consumer Journalism

Consumer journalism lets you take courses from both FACS and Grady. You'll gain experience with innovative technologies, data journalism, multimedia storytelling, strategic communication, social media, data visualization, network analysis, entrepreneurship and crowdsourcing.

Choose courses from:

  • Consumer Economics
  • Housing
  • Human Development and Family Studies
  • Fashion Merchandising
  • Consumer Foods

Combine those with courses from:

  • Advertising
  • Public Relations
  • Journalism
  • Entertainment and Media Studies
  • New Media Institute

Admission

To be considered for admission to the Consumer Journalism major:

  • You must apply. Applications are accepted up to the 3rd Friday of Fall and Spring Semesters. Submit a hard copy of your application to Melissa McBride. Download application.
  • You must submit a written statement of your career goals with your application.
  • You must have completed appropriate courses in Areas I-V of the core.
  • You must have a 2.8 or better GPA in Areas I, II, III, and V.

The number of students admitted each semester depends on the number of available slots. Meeting the minimum application requirements does NOT guarantee admission.

Requirements

In general, you are required to choose 15 hours from one or more areas in Family and Consumer Sciences and 18 hours from one or more areas in Journalism and Mass Communications. You may take additional hours in either or both areas to complete 9 hours of major electives and/or complete an internship.

What do students think?

“Consumer journalism shares an interest in the consumer with fields like marketing, public relations, and advertising.”

This is a major that will open doors and provide flexibility.

One of our recent grads described herself as “structured and goal oriented with an entrepreneurial spirit.”

Diverse Careers

UGA graduates majoring in Consumer Journalism have found employment in diverse areas including:

  • Public relations for a child/family related organization such as the Children's Health Care of Atlanta
  • An Event Planner at Children's Healthcare of Atlanta in the Sport's Network Department
  • Editor of the Entertainment page at CNN.com
  • Freelance work for ESPN, CBS, and other major networks.

Job Titles

  • Director of Public Affairs, Communications, and Tourism, City of Conyers
  • Marketing Manager, Betty Crocker Appliances
  • Marketing Assistant, Savannah Foods and Industries
  • Channel Development Representative, Business Objects America
  • Partner, International Stream (streaming media consultants)
  • Conference Planner, Continuing Education Department, Medical College of Georgia
  • Owner, The Quadrillion (full service marketing, training, and image development firm)
  • Events Manager, Georgia Center for Continuing Education, University of Georgia
  • Community Relations Coordinator, Celtics Basketball, L.P.
  • Associate Director of Development, Terry College of Business, University of Georgia
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