What is Consumer Journalism?

Consumer journalism is a flexible major where you take courses both from the College of Family and Consumer Sciences and Grady College of Journalism and Mass Communication. Students can design their coursework to gain experience with innovative technologies, data journalism, multimedia storytelling, strategic communication, social media, data visualization, network analysis, entrepreneurship and crowdsourcing that ties into the consumer experience and consumer knowledge. 


Choose courses from:

  • Consumer Economics
  • Housing
  • Human Development and Family Studies
  • Fashion Merchandising
  • Consumer Foods

Combine those with courses from:

  • Advertising
  • Public Relations
  • Journalism
  • Entertainment and Media Studies
  • New Media Institute.


To be considered for admission to the Consumer Journalism major:

  • You must apply. Applications are accepted up to the 3rd Friday of Fall and Spring Semesters. Submit a hard copy of your application to Melissa McBride. Download application.
  • You must submit a written statement of your career goals with your application.
  • You must have completed appropriate courses in Areas I-V of the core.
  • You must have a 2.8 or better GPA in Areas I, II, III, and V.

The number of students admitted each semester depends on the number of available slots. Meeting the minimum application requirements does NOT guarantee admission.


In general, you are required to choose 15 hours from one or more areas in Family and Consumer Sciences and 18 hours from one or more areas in Journalism and Mass Communications. You may take additional hours in either or both areas to complete 9 hours of major electives and/or complete an internship.

What do students think?

“Consumer journalism shares an interest in the consumer with fields like marketing, public relations, and advertising.”

This is a major that will open doors and provide flexibility

One of our recent grads described herself as “structured and goal oriented with an entrepreneurial spirit.”