An Atlanta firm has partnered with the financial planning, housing and consumer economics department to fund a graduate student’s research.
Data Points, a startup firm that identifies and develops individuals’ potential to accumulate wealth, will provide funds toward a three-year graduate assistantship.
Michelle Kruger, a Ph.D. student in the FHCE program in the area of financial risk tolerance assessments and motivations for behavioral change, has been named the first recipient of this award.
“I am deeply grateful for this exciting research opportunity which allows me to focus on contributing to a new field of study,” Kruger said. “I’m passionate about developing financial planning practices and interventions that are proven to be effective. The FHCE Financial Planning Performance Lab is a unique, applied clinical research facility unlike any other in the country, and I’m excited to start working with this talented team.”
Data Points’ founder, Dr. Sarah Stanley Fallaw, was motivated to establish the gift as a way to formalize a relationship with the FHCE department that began after she worked with Dr. John Grable, a UGA Athletic Association Endowed Professor and several graduate students in the department.
Fallaw previously enlisted the help of FHCE graduate students as part of Data Points’ product development efforts and recognized the value of the lab’s research in the field.
“Dr. Grable is a leader in terms of his expertise in financial planning, and his lab is conducting groundbreaking research,” Fallaw said. “After working with Dr. Grable’s team, I realized the lab would be a great partner for Data Points.”
Grable, who heads up the Financial Planning Performance lab within the department, said Fallaw’s gift and matching funds allows the department to boost recruitment efforts.
“It helps fund a really deserving, talented grad student,” he said. “It also enables us to recruit and retain the best and brightest students. From a research perspective, it aids our department as we continue to move forward and solidify our reputation for doing outstanding research. I also appreciate the model Data Points has established. Dr. Fallaw and her team have created a model of what could be in the future for other firms, other entrepreneurs and other supporters of the college to do something similar.”
Data Points’ assessments and patent-pending reporting tools are built upon nearly 40 years of data from the study of financially independent, high net worth individuals compiled by Fallaw’s father, the late Dr. Thomas J. Stanley, author of the New York Times bestselling books “The Millionaire Next Door” and “The Millionaire Mind.”
Fallaw has three degrees from UGA, including a bachelor’s and master’s degree in psychology and a Ph.D. in applied psychology. Her father received a Ph.D. in marketing in 1974.
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