Couture a la Cart students get first-hand look at entrepreneurship

May 15th, 2018 Contact: Clair McClure  |  706-542-8447  | More about Clair

Couture a la Cart, a student-operated mobile retailer run by students in faculty member Clair McClure’s retail entrepreneurship class, wrapped up its fifth season this month.

CALC provides students the opportunity to work as entrepreneurs while giving them hands-on experience as retailers.

“This year’s Couture a la Cart students have been creative problem solvers,” McClure said. “Nearly every week the students encountered road blocks including budget constraints, inventory flow, location changes and golf cart maintenance. Yet they have remained resilient with the ability to make adjustments for the overall success of the class.”

Class members sell student-produced or locally-produced merchandise ranging from clothing to candles and various accessories two days a week on campus, overseeing all operations including marketing, securing inventory and handling all sales.

“Couture a la Cart really contributed to my passion for the fashion industry,” junior Siobhan Britt said. “It’s just cool to interact with people that are like-minded and work together, and it’s just been an awesome experience, so I’m very grateful.”

The students use social media to alert their followers where to find them.

To watch a video featuring this year’s CALC experience, click here.

This story was written by Veronica Ogbe.

Categories: Textiles, Merchandising and InteriorsUndergraduateFashion Merchandising Innovation
Tags: retail, mobile retailer, golf cart, fashion merchandising, fashion, entrepreneurship, couture a la cart


In this category: Innovation