Couture a la Cart teaches retail entrepreneurship skills

March 29th, 2019 Author: Ellen Hallman  |  More about Ellen
Contact: Clair McClure  |  706-542-8447  | More about Clair

Couture a la Cart, a student-operated mobile retailer, has begun selling merchandise for the spring season. 

CALC, a specially-outfitted golf cart, provides students in Clair McClure’s retail entrepreneurship class firsthand experience with every detail of the retail process from start to finish.

What started as a program to sell merchandise produced exclusively by UGA students has evolved to include products from vendors all across Athens.

“We have a really solid foundation, so I’m starting to see the growth of my students as personal entrepreneurs – taking on a job and figuring out what that means for them and how they own that,” McClure said. “It really teaches students about taking ownership of the role they’ve been given and to be a cross-functional team member for the whole Couture a la Cart.”

The cart is open on Monday, Wednesday and Friday in three different locations: Mondays from 12-3 p.m. outside Dawson Hall; Wednesday from 12-3 p.m. at the Arch; and on Friday at a location the group announces during the week via social media.

For updates on the Cart’s Friday Wildcard Spots and to monitor the team’s progress, follow Couture a la Cart on Instagram.

The last day of selling is April 22.

Categories: Textiles, Merchandising and InteriorsUndergraduateFashion Merchandising Innovation
Tags: vendors, retail, fashion, entrepreneurship, couture a la cart


In this category: Innovation