Fashion Merchandising majors tour New York to learn the fashion business

Fashion students in New York

June 7th, 2018 Author: Suraj Sharma  |  706-542-7353  |  More about Suraj

The Summer 2018 study tour to New York City provided a new understanding of the fashion business to students from the Fashion Merchandising major. They visited corporate offices, showrooms, and studios, which supported their professional development as well as helped to conceptualize their future career pathways. The tour included 12 corporate visits, transportation (airfare, airport transfers, and unlimited subway), 6-night stay at a mid-town hotel, a visit to the MET museum and a Broadway play, The Mean Girls.

Walking through the studio while listening to Roxanne Assoulin telling students about her company inspired them to be a strong and powerful women in the fashion industry, no matter what route they choose to take. The Roxanne Assoulin showroom and studio embodied a sense of female empowerment throughout its corporate environment as quotes and photos encouraging creativity lined the walls of the space. The vivacious energy of the environment was well reflected in the bold and bright jewelry being made in the studio. From bold, rainbow-colored bracelets to more sophisticated pieces incorporating semi-precious jewels, Roxanne Assoulin jewelry appeals to a wide range of customers and sells to women of all ages.

Design Works International develops collections, surface or package design for new fashion products, including trend forecasting and market reports that drove students to pursue a creative and hands-on career in the fashion industry. The creative passion of company’s founder was reflected in the walls covered in the digital prints and designs featuring the company’s artwork. As someone who is interested in the design aspect of the industry and loves to experiment with drawing, painting, and digital art-making, it was inspiring to see the employees of Design Works using technology such as Photoshop and Illustrator to further their creativity. Students enjoyed listening to Marissa, their intern, tell them her background and how she got to the position she is in today.

The Chaus and Vince Camuto showroom gave a similar aura of female empowerment as the Roxanne Assoulin showroom. The clothes from each of the labels were flirty and fun, yet sophisticated and chic. Observing the moodboards from the design team and hearing from the entire sales team at Chaus/Vince Camuto awakened students to the wide range of career paths available in the fashion industry.

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Categories: Textiles, Merchandising and InteriorsUndergraduateFashion Merchandising
Tags: study tours, new york


In this category: Fashion Merchandising