Cathy Lee, a fourth year fashion merchandising and marketing double major, has received a $10,000 scholarship from the YMA Fashion Scholarship Fund for her case study on using technology in the fashion industry.
Students competing for the scholarship must develop an original project that is both creative and exciting. It also needs to be on a topic that pertains to a current issue or trend within the industry.
Lee received an all-expense paid trip to the Awards Gala in New York City in January as well as access to internships through FSF partner companies.
Scholarship recipients also are matched to an industry executive who will serve as their mentor during the year of the award.
“The scholarships are typically $5,000, but the judging panel decided that Cathy’s study warranted additional funding,” said faculty member Greg Vessels, the Georgia Soft Goods Distinguished Professor in the FACS department of textiles, merchandising and interiors. “These scholarships offer our TMI program great exposure in the fashion industry and winners, like Cathy, are virtually assured of getting a job of their choice.”
The FSF case study has four discipline options including Design and Product Development, Merchandising & Marketing, Technology and Analytics and Supply Chain Management.
“It’s a lot of work but you learn so much through your own research,” Lee said. “In the end, it’s what you put into it and how detailed you want to get in your report.”
UGA has had four winners in the contest in the last three years, with two of the winners achieving the highest score in their respective categories, Vessels said.
Undergraduate students with a graduation date earlier than spring 2019 who have a 3.0 GPA or higher are eligible to enter the FSF case study competition by the October 2018 deadline.
Although the workload may seem overwhelming, there are many benefits for students who are selected as a recipient, Lee said.
“I’ve been approached with job opportunities, and I’m able to choose an industry professional to be my mentor, which eases the anxiety of the uncertainty of my future past college,” she said. “You also get a free trip to New York with travel and lodging covered to attend the gala where you can network with many industry professionals and FSF alumni.”
They visited corporate offices, showrooms, and studios.
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