June 9th, 2015
Food manufacturers and marketers gathered in Athens this spring to learn how to better market healthy food choices to Americans. This marks the third conference the University of Georgia’s Obesity Initiative has hosted for food manufacturers. Working with industry to improve the healthy choices in American grocery stores and restaurants has become an important hallmark of the initiative’s work.
“We need to consider the entire value chain involved with obesity and all the actors within that chain if we are going to reduce the prevalence of obesity, and the food industry is just one of those actors that play a major role,” said Diane Hartzell, the initiative’s assistant director. Food marketers and manufacturers are often deterred from making healthier foods because Americans have repeatedly failed to buy them when they hit the supermarket shelves.
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