Clair McClure, Ph.D.

College of Family and Consumer Sciences

Textiles, Merchandising and Interiors


215B Barrow Hall
115 DW Brooks Dr.
Athens, GA 30602


workOffice Phone: 706-542-8447

Curriculum Vitae

Current Classes

Apparel and Textile Economics, Retailing, Professional Development, Retail Entrepreneurship, Fundamentals of Fashion Merchandising


Degree Field of Study Institution Graduation
Ph.D. Textiles, Merchandising and Interiors - International Merchandising University of Georgia 2017
M.S. Textiles, Merchandising and Interiors - Merchandising and International Trade University of Georgia 2011
B.S. Textile Management concentration in Manufacturing Clemson University 2009


My research on how Athens area fashion boutqiues use social media relates to the retailing and entrepreneurship courses I teach in addition to providing valuable connections for our fashion merchandising internship program. I also conduct resarch on pedagogy technologies which enhance the learning experience for fashion merchandising students. 


My teaching philosophy stems from a desire to see students strong in foundational knowledge while possessing confidence in finding answers to the questions they do not know. A primary goal in my teaching is to empower students to be lifelong learners and to engage in a healthy discourse with their peers, professors, and industry leaders. 


I have sat under the leadership and advisement of influential mentors and returning this to my department, college, and university is a great passion of mine. Through service opportunities I have worked with diverse groups, recruited incoming students, and advised successful scholarship recipients through the National Retail Federation. 


Organization Title Year(s) Service Type
Student Merchandising Association Advisor 2016 - present
The Agency Advisor 2015 - present
National Retail Federation Scholarship Advisor 2015 - present

Job Description