Heejae (Hannah) Lee
College of Family and Consumer Sciences
Ph.D. Student & Graduate Research Assistant
262-2 Dawson Hall
305 Sanford Dr.
Athens, GA 30602
Education
| Degree | Field of Study | Institution | Graduation |
|---|---|---|---|
| Ph.D. | Consumer Economics | University of Georgia | Expected 2024 |
| M.S. | Applied Consumer Analytics | University of Georgia | 2022 |
| B.S. | Psychology | University of Georgia | 2020 |
| Certificate | Applied Data Science | University of Georgia | 2020 |
Research
I study the dark side of effortful decision making that emerges from information overload, misinformation, and decision fatigue.
Teaching
FHCE 5050/7050: Consumer Analytics: Evidence-Based Innovation (Spring 2022: co-teaching; Spring 2021: TA)
Awards
| Award Name | Awarded By | Year Awarded |
|---|---|---|
| Marian McCullers Scholarship | College of Family and Consumer Sciences | Fall 2022 & Spring 2023 |
| Travel funding | UGA Graduate School | Summer 2022 |
| Marian McCullers Scholarship | College of Family and Consumer Sciences | Fall 2021 & Spring 2022 |
| FACS Fund for Excellence | College of Family and Consumer Sciences | Summer 2021 |
| ACCI Student/Young Professional Conference Scholarship | American Council on Consumer Interests | May 2021 |
| UGA Earned Income Tax Credit (EITC) Design Sprint Competition (1st place) | University of Georgia | April 2021 |
Advisory Committee
Dr. Dee Warmath (Major Professor), Dr. Sheri Worthy, and Dr. Yilang Peng
Publications
Lee, H., & Worthy, S. (2021). Adoption of fad diets through the lens of the diffusion of innovations. Family and Consumer Sciences Research Journal, 50(2), 135-149. https://doi.org/10.1111/fcsr.12419
2021 Best Paper in Foods and Nutrition in Family and Consumer Sciences Research Journal
Lee, H., & Worthy, S. (2021). Changes in consumer wellness during the early weeks of COVID-19 pandemic. Journal of Family and Consumer Sciences, 113(3), 36-43. https://doi.org/10.14307/JFCS113.3.36
Lee, H., Warmath, D., & Worthy, S. (2021). The role of a rational decision‐making style in the translation of wellness information search to diet adoptions. Consumer Interests Annual, 67. https://www.consumerinterests.org/assets/docs/CIA/CIA2021/LeeHeejaeCIA2021.pdf
Lee, H., & Worthy, S. (2021). A qualitative analysis of young adults’ health and wellness perceptions, behaviors, and information seeking. Journal of Human Sciences and Extension, 9(2), 1-19. https://www.jhseonline.com/article/view/918