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Jaleesa Reed

College of Family and Consumer Sciences

Textiles, Merchandising and Interiors

PhD Candidate & Graduate Teaching Assistant

313 Dawson Hall
305 Sanford Dr.
Athens, GA 30602



Degree Field of Study Institution Graduation
BS Fashion Merchandising The University of Georgia 2013
MS Textiles, Merchandising, and Interiors The University of Georgia 2015
Ph.D. Polymer, Fiber, and Textile Sciences, International Merchandising emphasis The University of Georgia 2021


My research is on the consumers of beauty products, specifically women of color and how they negotiate their identities within retail spaces. 

Master's Thesis: The Beauty Gap: Black women and the Relationship between Beauty Standards and their Decision to Purchase MAC Cosmetics


Instructor of Record for:
WMST 1110 - Multicultural Perspectives of Women in the U.S. (Fall 2019 and Spring 2020)
TXMI 4230: Dress, Society, and Culture (Fall 2017 and 2019)
TXMI 3210: Fundamentals of Fashion Merchandising (Fall 2016)

Teaching Assistant for:
TXMI 3210: Fundamentals of Fashion Merchandising
TXMI 4230: Dress, Society, and Culture
FYOS 1001: Fashion: Why is it Meaningful?


Award Name Awarded By Year Awarded
Outstanding Teaching Assistant Award The Center for Teaching and Learning 2018


Organization Title Year(s) Service Type
Costume Society of America, Southeastern Region Membership Chair 2016 - Present

Advisory Committee

Major Professor: Dr. Katalin Medvedev
Dr. Chris CuomoDr. Jori Hall; ​​​Dr. Joshua BarkanDr. Laura McAndrews


Reed, J. "Selling effortless beauty at Glossier." Institute for Women's Studies, Athens, GA, October 2020.

Reed, J., Covington, S., & Medvedev, K. "Diversity in the fashion industrial complex: Race and fashion." Workshop presented at the Digital Multilogue on Fashion Education, virtually hosted by The American University of Paris, Paris, France, September 2020.

Reed, J. and Medvedev, K. "Beauty Entrepreneur with Social Conscience: Rihanna Gets Real with her Power and Influence" Centre for Media & Celebrity Studies, Bridging Gaps: Where is Ethical Glamour in Celebrity Culture? Lisbon, Portugal, July 2018.

"Makeup as Empowerment: Tracing Black Millennial Women's Relationship with Beauty" Southeastern Graduate Consortium. Athens, GA, April 2017.

Reed, J. and Medvedev, K. "Cosmetic Counter Connotations for Millennial Black Women and Beauty," Costume Society of America, Southeastern Regional Symposium: Trading Post, Mill Town, Metropolis. Columbus, GA, September 2016.

"Deconstructing the Retail Space: An Analysis of Store Designer's Intentions and Consumer's Realities," Southeastern Graduate Consortium. Auburn, AL, March 2016.

"The Beauty Gap: Black Millennial Women Negotiate Beauty Standards through their Consumption of MAC Cosmetics," The Joanne B. Eicher Symposium II: Fashion, Sex, & Power. St. Paul, MN, September 2015.

"Androgyny Then & Now: Women Seeking Different Freedoms Through Dress," 21st Annual Women Studies Student Research Symposium. Athens, GA, March 2014.


Reed, J. & Medvedev, K. (2020). Beauty entrepreneur with a social conscience: Rihanna gets real with her power and influence. Ethical Glamour: Styling & Branding Persona. New York: WaterHill Publishing. (pp. 104-111). (peer-reviewed).

Kopot, C. & Reed. J. (2020), Exploratory study on millennial preferences in buying beauty products online. The American Collegiate Retailing Association (ACRA) 2020 Conference Proceedings. (pp. 284-290).

Kopot, C. & Reed, J. (2020). Evaluating Nordstrom’s success as an omnichannel retailer. Bloomsbury Fashion Business Cases. Bloomsbury Publishing: Digital Resources. (peer-reviewed).

Kopot, C. & Reed, J. (2020). Teaching retail math to Generation Z: A student-centered approach to retail math. 2019 ITAA Conference Proceeding. Ames: Iowa State Digital Press. 

Reed, J. (2019). Cosmetic counter connotations: Black millennial women and beauty. In K. Miller-Spillman & A. Reilly (Eds.), The meanings of dress, 4th ed. New York: Fairchild Books. 

Reed, J., & Medvedev, K. (2018). The beauty divide: Black millennial women seek agency with Makeup Art cosmetics. In A. Lynch & K. Medvedev (Eds.), Fashion, agency and empowerment. London: Bloomsbury. (pp.11-27). (peer-reviewed).

Encyclopedia Entries in Clothing and Fashion: American Fashion from Head to Toe. (2016). Santa Barbara, CA: ABC-CLIO.

  • Blanco, J. F. & Reed, J. (2016). Valley Girl Fashion. (Vol. 4, pp. 304).
  • Reed, J. Bill Blass. (Vol. 4, pp. 53-54).
  • Reed, J. Bob Mackie. (Vol. 4, pp. 186).
  • Reed, J. Branding. (Vol. 4, pp. 58-59).
  • Reed, J. Celebrity Culture and Fashion. (Vol. 4, pp. 68-69).
  • Reed, J. Denim, Premium. (Vol. 4, pp. 101-102).
  • Reed, J. Fabrics and Materials, 1980-Present. (Vol. 4, pp. 111).
  • Reed, J. Tommy Hilfiger. (Vol. 4, pp. 152-153).
  • Reed, J. Ralph Lauren. (Vol. 4, pp. 183).
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