Jaleesa Reed

College of Family and Consumer Sciences

Textiles, Merchandising and Interiors

Graduate Student & Teaching Assistant

313 Dawson Hall
305 Sanford Dr.
Athens, GA 30602


workOffice Phone: 706-617-2016

Current Classes

TXMI 4230: Dress, Society, and Culture (Fall 2017)
TXMI 3210: Fundamentals of Fashion Merchandising (Fall 2016)


Degree Field of Study Institution Graduation
BS Fashion Merchandising The University of Georgia 2013
MS Textiles, Merchandising, and Interiors The University of Georgia 2015
Ph.D. Polymer, Fiber, and Textile Sciences, International Merchandising emphasis The University of Georgia TBA


My research interests revolve around retail, consumers of beauty products, and how women of color navigate retail space while negotiating their identity. 

Master's Thesis: The Beauty Gap: Black women and the Relationship between Beauty Standards and their Decision to Purchase MAC Cosmetics


Teaching Assistant for the following courses:

TXMI 3210: Fundamentals of Fashion Merchandising
TXMI 4230: Dress, Society, and Culture
FYOS 1001: Fashion: Why is it Meaningful?


Organization Title Year(s) Service Type
Costume Society of America, Southeastern Region Membership Chair 2016 - Present


Reed, J. (2018). Cosmetic Counter Connotations: Black Millennial Women and Beauty. The Meanings of Dress, 4th edition, edited by Kimberly Miller-Spillman and Andrew Reilly. New York: Fairchild Books.

Encyclopedia Entries in Clothing and Fashion: American Fashion from Head to Toe. (2016). Santa Barbara, CA: ABC-CLIO.

  • Blanco, J. F. & Reed, J. (2016). Valley Girl Fashion. (Vol. 4, pp. 304).
  • Reed, J. Bill Blass. (Vol. 4, pp. 53-54).
  • Reed, J. Bob Mackie. (Vol. 4, pp. 186).
  • Reed, J. Branding. (Vol. 4, pp. 58-59).
  • Reed, J. Celebrity Culture and Fashion. (Vol. 4, pp. 68-69).
  • Reed, J. Denim, Premium. (Vol. 4, pp. 101-102).
  • Reed, J. Fabrics and Materials, 1980-Present. (Vol. 4, pp. 111).
  • Reed, J. Tommy Hilfiger. (Vol. 4, pp. 152-153).
  • Reed, J. Ralph Lauren. (Vol. 4, pp. 183).

Advisory Committee

Major Professor: Dr. Katalin Medvedev

Dr. Chris Cuomo

Dr. Jori Hall

Dr. Laura McAndrews

Dr. Joshua Barkan


Reed, J. and Medvedev, K. "Beauty Entrepreneur with Social Conscience: Rihanna Gets Real with her Power and Influence" Centre for Media & Celebrity Studies, Bridging Gaps: Where is Ethical Glamour in Celebrity Culture? Lisbon, Portugal, July 2018.

"Makeup as Empowerment: Tracing Black Millennial Women's Relationship with Beauty" Southeastern Graduate Consortium. Athens, GA, April 2017.

Reed, J. and Medvedev, K. "Cosmetic Counter Connotations for Millennial Black Women and Beauty," Costume Society of America, Southeastern Regional Symposium: Trading Post, Mill Town, Metropolis. Columbus, GA, September 2016.

"Deconstructing the Retail Space: An Analysis of Store Designer's Intentions and Consumer's Realities," Southeastern Graduate Consortium. Auburn, AL, March 2016.

"The Beauty Gap: Black Millennial Women Negotiate Beauty Standards through their Consumption of MAC Cosmetics," The Joanne B. Eicher Symposium II: Fashion, Sex, & Power. St. Paul, MN, September 2015.

"Androgyny Then & Now: Women Seeking Different Freedoms Through Dress," 21st Annual Women Studies Student Research Symposium. Athens, GA, March 2014.