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JeongAh Shin

College of Family and Consumer Sciences

Textiles, Merchandising and Interiors

PhD Student & Graduate Assistant

301 Dawson Hall
305 Sanford Dr.
Athens, GA 30602


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Degree Field of Study Institution Graduation
B.A. Consumer Science ChungBuk National University 2017
M.S. Textile, Merchandising, and Interiors The University of Georgia 2019
Ph.D. Polymer, Fiber, and Textile Sciences- International Merchandising emphasis The University of Georgia 2023


Jeongah's research interest lies in consumer behavior and psychology. Her primary interests are (1) social-psychological aspect of consumer, (2) consumer purchase behavior in SNS, and (3) cross-cultural study. Particularly, she aims to explore consumer purchase behavior in online environment (social network service, smart-phone). 


Graduate Teaching Assistant for the following courses: 

  • TXMI 3210 Fundamentals of Fashion Merchandising
  • TXMI 4210 Trend Analysis and Forecasting
  • TXMI 5210 Digital Apparel Design and Development Application
  • TXMI 5220 Fashion Product and Brand Management


Award Name Awarded By Year Awarded
Jan M. Hathcote Social Science Support Fund University of Georgia 2019


Shin, J., Ishani, F.N.U., Weigle, E., & Seock, Y. Generation Z and fashion innovativeness on Instagram., 2019 ACRA Conference/Global Retail Conference, Tucson, AZ, USA, April 6, 2019. 

"Generation Z and fashion innovativeness on Instagram" Southeastern Graduate Consortium. University of Tennessee, Knoxville, TN, USA, Feb. 21-22, 2019. 

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