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JeongAh Shin

College of Family and Consumer Sciences

Textiles, Merchandising and Interiors

PhD Student & Graduate Assistant

312A Dawson Hall
305 Sanford Dr.
Athens, GA 30602

Shinj@uga.edu

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Education

Degree Field of Study Institution Graduation
B.A. Consumer Science ChungBuk National University 2017
M.S. Textile, Merchandising, and Interiors The University of Georgia 2019
Ph.D. Polymer, Fiber, and Textile Sciences- International Merchandising emphasis The University of Georgia 2023

Research

Jeongah's research interest lies in consumer behavior and psychology. Her primary interests are (1) social-psychological aspect of consumer, (2) consumer purchase behavior in SNS, and (3) cross-cultural study. Particularly, she aims to explore consumer purchase behavior in online environment (social network service, smart-phone). 

Teaching

Graduate Teaching Assistant for the following courses: 

  • TXMI 3210 Fundamentals of Fashion Merchandising
  • TXMI 4210 Trend Analysis and Forecasting
  • TXMI 5210 Digital Apparel Design and Development Application
  • TXMI 5220 Fashion Product and Brand Management

Awards

Award Name Awarded By Year Awarded
Jan M. Hathcote Social Science Support Fund University of Georgia 2019

Presentations

Shin, J., Ishani, F.N.U., Weigle, E., & Seock, Y. Generation Z and fashion innovativeness on Instagram., 2019 ACRA Conference/Global Retail Conference, Tucson, AZ, USA, April 6, 2019. 

"Generation Z and fashion innovativeness on Instagram" Southeastern Graduate Consortium. University of Tennessee, Knoxville, TN, USA, Feb. 21-22, 2019. 

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