JeongAh Shin
College of Family and Consumer Sciences
PhD Student & Graduate Assistant
Education
| Degree | Field of Study | Institution | Graduation |
|---|---|---|---|
| B.A. | Consumer Science | ChungBuk National University | 2017 |
| M.S. | Textile, Merchandising, and Interiors | The University of Georgia | 2019 |
| Ph.D. | Polymer, Fiber, and Textile Sciences- International Merchandising emphasis | The University of Georgia | 2023 |
Research
Jeongah's research interest lies in consumer behavior and psychology. Her primary interests are (1) social-psychological aspect of consumer, (2) consumer purchase behavior in SNS, and (3) cross-cultural study. Particularly, she aims to explore consumer purchase behavior in online environment (social network service, smart-phone).
Teaching
Graduate Teaching Assistant for the following courses:
- TXMI 3210 Fundamentals of Fashion Merchandising
- TXMI 4210 Trend Analysis and Forecasting
- TXMI 5210 Digital Apparel Design and Development Application
- TXMI 5220 Fashion Product and Brand Management
Awards
| Award Name | Awarded By | Year Awarded |
|---|---|---|
| Jan M. Hathcote Social Science Support Fund | University of Georgia | 2019 |
Presentations
Shin, J., Ishani, F.N.U., Weigle, E., & Seock, Y. Generation Z and fashion innovativeness on Instagram., 2019 ACRA Conference/Global Retail Conference, Tucson, AZ, USA, April 6, 2019.
"Generation Z and fashion innovativeness on Instagram" Southeastern Graduate Consortium. University of Tennessee, Knoxville, TN, USA, Feb. 21-22, 2019.