View our current research below. You may also be interested in our past and overall research.
My current research interests are focused on the impact of social influences mediated by social media technologies on consumer behavior and decision-making. Ongoing research projects include multiple environments of social commerce, influences of gender signals, the sharing economy, purchasing behavior impacted by consumer identity and engagement with television characters, and online real estate advertising signals of green spaces. Furthermore, my interest and experience includes both qualitative and quantitative research methods, particularly focused on social media platforms.
I work with the HMRE Team as part of the Discovering Money Solutions coaching staff.