We help you develop skills needed to obtain a career in the fashion industry. This includes being able to participate in a variety of events in the community and the fashion industry to which SMA is dedicated.


We provide students the opportunity to develop and enhance skills needed to obtain a career in the fashion industry. Career development is emphasized through merchandising, fashion show production, public relations, styling, and more when preparing for the annual fashion show as part of UGA Fashion Week. During fashion show preparations students will be working with our local Athens boutiques and networking with other student organizations. SMA prides itself on member participation, and 100% involvement is needed for events like the annual fashion show.

Who can join?

We are an organization designed for students of all majors especially those majoring in Fashion Merchandising in the College of Family and Consumer Sciences. 


Our meetings are Wednesdays at 7:30pm in Dawson Hall room 116.


Leadership roles are highly encouraged since many committees are needed for events like:

  • public relations
  • advertising
  • styling
  • risk management
  • graphic designing

Members not only enjoy satisfaction from serving the community and the college, they develop a network of friendships through the Student Merchandising Association. 


Dues are $30 per semester.

Executive Committee 2018-2019

President: Courtney Blackwell

Vice President: Terri Vo

Head Stylist: Kate Brewer

Co-Head of Business Relations: Nicole Crawford

Co-Head of Business Relations: Courtney Koop

Social Media Chair: Anna Gardner

Head Event Planning: Bridget Helms