The 1990s reflected subcultures such as punk, goth, and grunge in fashion. Hip-hop music became popular and as a result, urban fashion was popularized. Unlike previous decades, the 1990s was notable for a more relaxed and casual look, as well as the introduction of technology such as cell-phones and pagers. With the rise of globalization and technology, the fashion cycle began to speed up.
90s fashion was often "anti-fashion, with purposefully clashing or contradictory aesthetics. Black, minimalist styles were popular, as well as vintage and 1970s style. Many younger people sported crop tops, cargo pants, and blue jeans, and athletic wear in daily life. In terms of shoes, high heels, wedges, sandals, platforms, and sneakers were all widely worn.