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John Grable

College of Family and Consumer Sciences

Financial Planning, Housing and Consumer Economics

Athletic Association Endowed Professor of Family and Consumer Sciences

123 Barrow Hall
115 DW Brooks Dr.
Athens, GA 30602


Curriculum Vitae


Degree Field of Study Institution Graduation
Ph.D. Resource Management/Personal Financial Planning Virginia Tech 1997
MBA Business Administration Clarkson University 1988
B.S. Economics/Business Administration University of Nevada 1987


My research interests include financial risk-tolerance assessment, behavioral financial planning, and financial decision making. My work tends to be applied and focused on helping consumers and financial service professionals navigate the increasingly complex financial marketplace. Working with colleagues in the ASPIRE clinic, I am actively engaged in conducting evidence-based research.


Foundations of Financial Planning; Capstone/Case Studies in Financial Planning; Research Methods

Prior Professional Positions

Organization Title Years of Service
Kansas State University Professor 1999-2012
Texas Tech University Assistant Professor 1997-1999


Award Name Awarded By Year Awarded
Best Applied Research Award (with S. Brayman, P. Griffin, & M. Finke). Financial Planning Association Annual Conference 2016
Outstanding Conference Paper (with W. Heo and A. Rabbani). Financial Therapy Association 2015
Outstanding Journal Paper (with J. Henegar, K. Archuleta, S. Britt, N. Anderson, & A. Dale). Association for Financial Counseling and Planning Education Symposium 2014
Mid-Career Award American Council on Consumer Interests 2011


American Council on Consumer Interests (ACCI): Past Treasurer and President

Association for Financial Counseling and Planning Education (AFCPE): Certification Council, 2014 – 2016

Financial Therapy Association: Founding Board Member

Financial Planning Associaiton: Past Academic Editor (Journal of Financial Planning)

Certified Financial Planner Board of Standards, Inc.:

Core Curriculum Standards Task Force, 2006.

Trends in Financial Planning Task Force, 2009.

Curriculum and Instruction Working Group, 2011

Council on Education, 2011 – 2014 (Chair, 2014)

Co-editor, Financial Planning Review (2017 - Present)

Areas of Expertise

Financial Risk Tolerance Assessment

Behavioral Financial Planning

Evidence-Based Clinical Assessments

Financial Help-Seeking Behavior

Editorial Appointments

Position Name of Journal Year(s)
Academic Editorial Consultant Journal of Financial Planning 2012-2015
Co-Editor Financial Planning Review 2017-Present
Editor Journal of Personal Finance 2001-2006
Co-Founding Editor Journal of Financial Therapy 2010-2014


Grable, J. E., Archuleta, K., & Nazarinia, R. (2010). Financial planning and counseling scales. New York: Springer.

Lytton, R. H., Grable, J. E., & Klock, D. (2006; 2012). The process of financial planning. Cincinnati, OH. National Underwriter.

Grable, J. E., Klock, D., & Lytton, R. H (2008; 2012). A case approach to financial planning, 2nd edition. Cincinnati, OH: National Underwriter.

Grable, J. E. (2016). A case approach to financial planning, 3rd edition. Cincinnati, OH: National Underwriter.

Grable, J. E., & Goetz, J. (2017). Communication essentials for financial planners: Strategies and techniques. Hoboken, NJ: Wiley.

Grable, J. E., Yao, R., & Lei, S. (in press). Financial planning: An international perspective.  Beijing: China Machine Press.

Professor John Grable teaches and conducts research in the Certified Financial Plannerä Board of Standards Inc. undergraduate and graduate programs at the University of Georgia where he holds an Athletic Association Endowed Professorship. Prior to entering the academic profession, he worked as a pension/benefits administrator and later as a Registered Investment Advisor in an asset management firm. Dr. Grable served as the founding editor for the Journal of Personal Finance and co-founding editor of the Journal of Financial Therapy. He is co-editor of Financial Planning Review. He is best known for his work on financial risk-tolerance assessment, behavioral financial planning, and evidence-based financial planning clinical studies. He has been the recipient of several research and publication awards and grants, and is active in promoting the link between research and financial planning practice where he has published over 100 refereed papers, co-authored three financial planning textbooks, co-authored a communication book, and co-edited a financial planning and counseling scales book. Dr. Grable currently serves on the Board of the Financial Therapy Association and writes a quarterly column for the Journal of Financial Service Professionals. He also serves as the Director of the Financial Planning Performance Lab. More information on his research and lab can be found at: www.fpplab.org.

Current Classes

FHCE 3250E Suvey of Financial Planning

FHCE 5250 Capstone in Financial Planning

FHCE 7250E Capstone in Advanced Financial Planning

FHCE 8025E Research Evaluation and Theory in Financial Planning

FHCE 8200E Financial Planning and Analysis

Current Research

My students and I are currently working on projects related to financial risk tolerance assessment. A seperate line of research involves the clinical evaluation of financial planning practice standards and models. 

Journal Articles

Highly Referenced Articles:

Grable, J. E., Kruger, M., & Fallaw, S. S. (2017). An assessment of wealth accumulation tasks and behaviors. Journal of Financial Service Professionals, 71(1), 55-70.

Rabbani, A. G., Grable, J. E., Heo W., Nobre, L., & Kuzniak, S. (2017). Stock market volatility and changes in financial risk tolerance during the Great Recession. Journal of Financial Counseling and Planning, 28(1), 140-154.

Brayman, S., Grable, J. E., Griffin, P., & Finke, M. (2017). Assessing a client’s risk profile: A review of solution providers. Journal of Financial Service Professionals, 71(1), 71-81.

Nobre, L. H. N., Grable, J. E., da Silva, W. V., & da Veiga, C. P. (2016). A cross cultural testof financial risk tolerance attitudes: Brazilian and American similarities and differences. International Journal of Economics and Financial Issues, 6(1), 314-322.

Kuzniak, S., Rabbani, A., Heo, W., Ruiz-Menjivar, J., & Grable, J. E. (2015). The Grable and Lytton risk tolerance scale: A 15-year retrospective. Financial Services Review, 24, 177-192.

Nobre, L., & Grable, J. E. (2015). The role of risk profiles and risk tolerance in shaping client decisions. Journal of Financial Service Professionals, 69(3), 18-21.

Grable, J. E., & Chatterjee, S. (2014). Reducing wealth volatility: The value of financial advice as measured by zeta. Journal of Financial Planning, 27(8), 45-51.

Grable, J. E., & Schumm, W. (2010). An estimate of the reliability of the Survey of Consumer Finances risk-tolerance question. Journal of Personal Finance, 9, 117-131.

Roszkowski, M. J., & Grable, J. E. (2010). Gender Differences in Personal Income and Financial Risk Tolerance: How Much of a Connection? (Brief Report). The Career Development Quarterly, 58, 270-275.

Grable, J. E., & Archuleta, K. (2009/2010). An evaluation of journal publication evaluation factors. Journal of Personal Finance, 8(1), 13-22.

Grable, J. E., Roszkowski, M. J., Joo, S-H., O’Neill, B., & Lytton, R. H. (2009). A test of the relationship between self-classified financial risk-tolerance and investment risk-taking behavior. International Journal of Risk Assessment and Management, 12, 396-419.

Grable, J. E., & Roszkowski, M. J. (2008). The influence of mood on the willingness to take financial risks. Journal of Risk Research, 11, 905-925.

Grable, J. E. (2008). RiskCAT: A framework for identifying maximum risk thresholds in personal portfolios. Journal of Financial Planning, 21 (10), 52-62.

Grable, J. E. (2006). Personal finance, financial planning, and financial counseling publication rankings. Journal of Personal Finance, 5 (1), 68-78.

Roszkowski, M. J., & Grable, J. (2006, April). Wealth, Happiness, and the Hedonic Treadmill: Ramifications of the Puzzle for Wealth Managers. Wealth Optimizer (India), 1-17.

Roszkowski, M. J., & Grable, J. E. (2005). Estimating risk tolerance: The degree of accuracy and the paramorphic representations of the estimate. Financial Counseling and Planning, 16 (2), 29-48.

Grable, J. E. (2005). The future of financial planning academic programs: Does the future look bleak? Journal of Personal Finance, 4 (4), 91-98.

Grable, J. E., & Joo, S-H.(2004). Environmental and biopsychosocial factors associated with financial risk tolerance. Financial Counseling and Planning, 15 (1), 73-88.

Joo, S., & Grable, J. E. (2004). An exploratory framework of the determinants of financial satisfaction. Journal of Family and Economic Issues, 25, 25-50.

Grable, J. E., & Lytton, R. H. (2003). The development of a risk assessment instrument: A follow-up study. Financial Services Review, 12, 257-274.

Grable, J. E., & Lytton, R. H. (2001). Assessing the concurrent validity of the SCF risk assessment item. Financial Counseling and Planning, 12 (2), 43-52.

Grable, J. E., & Joo, S. (2001). A further examination of financial help-seeking behavior. Financial Counseling and Planning, 12 (1), 55-65.

Joo, S., & Grable, J. E. (2001). Factors associated with seeking and using professional retirement-planning help. Family and Consumer Sciences Research Journal, 30, 37-63.

Grable, J. E. (2000). Financial risk tolerance and additional factors which affect risk taking in everyday money matters. Journal of Business and Psychology, 14 (4), 625-630.

Grable, J. E., & Lytton, R. H. (1999). Financial risk tolerance revisited: The development of a risk assessment instrument. Financial Services Review, 8 (3), 163-181.

Grable, J. E., & Joo, S. (1999). Financial help-seeking behavior: Theory and implications. Financial Counseling and Planning, 10 (1), 25-38.

Grable, J. E., & Lytton, R. H. (1999). Assessing financial risk tolerance: Do demographics, socioeconomic, and attitudinal factors work? Family Economics and Resource Management Biennial, 3, 80-88.

Grable, J. E., & Lytton, R. H. (1998). Investor risk tolerance: Testing the efficacy of demographics as differentiating and classifying factors. Financial Counseling and Planning, 9, 61-74.

Garman, E. T., Leech, I. E., & Grable, J. E. (1996). The negative impact of employee poor personal financial behaviors on employers. Financial Counseling and Planning, 7, 157-168.

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