Clair McClure

College of Family and Consumer Sciences

Textiles, Merchandising and Interiors

Senior Lecturer & Undergraduate Coordinator

215B Barrow Hall
115 DW Brooks Dr.
Athens, GA 30602

Curriculum Vitae


Degree Field of Study Institution Graduation
Ph.D. Textiles, Merchandising and Interiors - International Merchandising University of Georgia 2017
M.S. Textiles, Merchandising and Interiors - Merchandising and International Trade University of Georgia 2011
B.S. Textile Management concentration in Manufacturing Clemson University 2009


My research on how Athens area fashion boutiques use social media, relates to the retailing and entrepreneurship courses I teach in addition to providing valuable connections for our fashion merchandising internship program. I also conduct resarch on pedagogy technologies which enhance the learning experience for fashion merchandising students. 


My teaching philosophy stems from a desire to see students strong in foundational knowledge while possessing confidence in finding answers to the questions they do not know. A primary goal in my teaching is to empower students to be lifelong learners and to engage in a healthy discourse with their peers, professors, and industry leaders. 


Organization Title Year(s) Service Type
National Retail Federation Faculty Advisor 2015 - present National
Student Merchandising Association Advisor 2016 - 2020 Departmental
The Agency Advisor 2015 - 2017 Departmental


Through service opportunities I have worked with diverse groups, recruited incoming students, and advised successful scholarship recipients through the National Retail Federation. As the fashion merchandising internship coordinator, I am also a point of contact for industry representatives interested in recruiting talent for internships and entry level careers in the fashion industry.

Current Classes

TXMI 4520/6520 Apparel and Textile Economics

TXMI 5240/7240 Retailing Apparel and Textiles

TXMI 5280 Retail Entreprenuership

TXMI 5900 Professional Development for the Fashion Industry

TXMI 5910 Fashion Merchandising Internships

Interested in graduate studies?

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