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Jewon Lyu

College of Family and Consumer Sciences

Textiles, Merchandising and Interiors

Assistant Professor

309 Dawson Hall
305 Sanford Dr.
Athens, GA 30602

jewon.lyu@uga.edu

Curriculum Vitae

Education

Degree Field of Study Institution Graduation
Ph.D. Retail, Hospitality, and Tourism Management -Retailing The University of Tennessee, Knoxville 2012
M.A. International Business The University of Florida, Gainesville 2008
B.S. Business Administration- International Trade Chung-Ang University, South Korea 2007

Research

Consumer responses and behaviors in the context of: 

  • Retail innovation and Human-Computer Interactions (HCI)
  • Customer experience management in omni-channel retailing environment 
  • Business analytics in relation to e/m/social-commerce
  • International retailing 

Teaching

Merchandising and Fashion Business related classes: Fashion Marketing, Seminar in Fashion Merchandising, Case studies, Retail Promotion and Advertising, Multi-channel Retailing, Customer Relationship Management

  • Research Methods in Textiles, Merchandising, and Interiors (TXMI 8050)
  • Advanced Topics in Retailing (TXMI 8240)
  • Retail Planning and Buying (TXMI 3240)  
  • Fundamentals of Fashion Merchandising (TXMI 3210)

Prior Professional Positions

Organization Title Years of Service
Kent State University/The Fashion School Assistant Professor 2.5
Tennessee Tech University Instructor/Lecturer 2.5

Editorial Appointments

Position Name of Journal Year(s)
Conference Paper Reviewer International Textile and Apparel Association, American Marketing Science, American Marketing Association, etc. Present
Reviewer Fashion & Textiles 2019- Present
Reviewer Clothing and Textile Research Journal Present
Reviewer Family and Consumer Science Research Journal 2017- Present
Reviewer Journal of Service Marketing 2014-2017
Reviewer Computers in Human Behavior 2014-2017

Service

Organization Title Year(s) Service Type
International Textile and Apparel Association Member 2015- Present Member of Curriculum Committee

Current Classes

TXMI 3240: Retail Planning and Buying

TXMI 8050: Research Methods in Textiles, Merchandising, and Interiors

TXMI 8240: Advanced Topics in Retailing

Current Research

Consumer behaviors/psychology in advanced communication channels (e.g., social media) and in various environments (e.g., self-service kiosk); corporate philantrophy in relation to marketing messages

Journal Articles

Selected Referred Journal Publications 

Cuevas, L., Lyu, J., and Lim, H.J. (accepted). Flow matters: Antecedents and outcomes of flow experience in social search on Instagram. Journal of Research in Interactive Marketing. 

Lyu, J., and Kim, J. (2020). Antecedents of Social Media-Induced Retail Commerce Activities: Impact of Brand-consumer Relationships and Psychological Sense of Community. Journal of Interactive Advertising, 20(2), 119-132, DOI: 10.1080/15252019.2020.1769513

Hur, S., Lim, H.J., and Lyu, J. (2020). “I” or “She/he”? The Effects of Visual Perspective on Consumers’ Evaluation of Brands’ Social Media Marketing: From Imagery Fluency Perspective, Journal of Global Fashion Marketing, 11(1), 1-17, DOI: https://doi.org/10.1080/20932685.2019.1675526

Lee, H.J., and Lyu, J. (2019). Exploring factors that motivate older consumers’ self-service technologies (SSTs) adoption, The International Review of Retail, Distribution and Consumer Research, 29(2), 218-239.

Lyu, J., and Lim, H.J (2018). The role of a sense of community in brand online social networking, International Journal of Web-Based Communities, 14(2), 149-171.

Lyu, J., Hahn, K., and Sadachar, A. (2018). Understanding Millennial Consumer’s Adoption of 3D printed Fashion Products by Exploring Personal Values and Innovativeness, Fashion and Textiles, 5 (11), 2-24.

Lee, H.J., and Lyu, J. (2016).Personal values as determinants of intentions to use self-service technology in retailing, Computers in Human Behavior, 60,322-332.

Jones, R., Lyu, J., Kim, YK, Runyan, R., Fairhurst, A., and Jolly, L. (2014). Cross-Cultural Consensus: Development of the Universal Leadership Model, International Journal of Retail & Distribution Management, 42 (4), 140-166.

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