Jewon Lyu
College of Family and Consumer Sciences
Assistant Professor
Education
| Degree | Field of Study | Institution | Graduation |
|---|---|---|---|
| Ph.D. | Retail, Hospitality, and Tourism Management -Retailing | The University of Tennessee, Knoxville | 2012 |
| M.A. | International Business | The University of Florida, Gainesville | 2008 |
| B.S. | Business Administration- International Trade | Chung-Ang University, South Korea | 2007 |
Research
Consumer responses and behaviors in the context of:
- Retail innovation and Human-Computer Interactions (HCI)
- Customer experience management in omni-channel retailing environment
- Business analytics in relation to e/m/social-commerce
- International retailing
Teaching
Merchandising and Fashion Business related classes: Fashion Marketing, Seminar in Fashion Merchandising, Case studies, Retail Promotion and Advertising, Multi-channel Retailing, Customer Relationship Management
- Research Methods in Textiles, Merchandising, and Interiors (TXMI 8050)
- Advanced Topics in Retailing (TXMI 8240)
- Retail Planning and Buying (TXMI 3240)
- Fundamentals of Fashion Merchandising (TXMI 3210)
Prior Professional Positions
| Organization | Title | Years of Service |
|---|---|---|
| Kent State University/The Fashion School | Assistant Professor | 2.5 |
| Tennessee Tech University | Instructor/Lecturer | 2.5 |
Editorial Appointments
| Position | Name of Journal | Year(s) |
|---|---|---|
| Conference Paper Reviewer | International Textile and Apparel Association, American Marketing Science, American Marketing Association, etc. | Present |
| Reviewer | Fashion & Textiles | 2019- Present |
| Reviewer | Clothing and Textile Research Journal | Present |
| Reviewer | Family and Consumer Science Research Journal | 2017- Present |
| Reviewer | Journal of Service Marketing | 2014-2017 |
| Reviewer | Computers in Human Behavior | 2014-2017 |
Service
| Organization | Title | Year(s) | Service Type |
|---|---|---|---|
| International Textile and Apparel Association | Member | 2015- Present | Member of Curriculum Committee |
Current Classes
TXMI 3240: Retail Planning and Buying
TXMI 8050: Research Methods in Textiles, Merchandising, and Interiors
TXMI 8240: Advanced Topics in Retailing
Current Research
Consumer behaviors/psychology in advanced communication channels (e.g., social media) and in various environments (e.g., self-service kiosk); corporate philantrophy in relation to marketing messages
Journal Articles
Selected Referred Journal Publications
Cuevas, L., Lyu, J., and Lim, H.J. (accepted). Flow matters: Antecedents and outcomes of flow experience in social search on Instagram. Journal of Research in Interactive Marketing.
Lyu, J., and Kim, J. (2020). Antecedents of Social Media-Induced Retail Commerce Activities: Impact of Brand-consumer Relationships and Psychological Sense of Community. Journal of Interactive Advertising, 20(2), 119-132, DOI: 10.1080/15252019.2020.1769513
Hur, S., Lim, H.J., and Lyu, J. (2020). “I” or “She/he”? The Effects of Visual Perspective on Consumers’ Evaluation of Brands’ Social Media Marketing: From Imagery Fluency Perspective, Journal of Global Fashion Marketing, 11(1), 1-17, DOI: https://doi.org/10.1080/20932685.2019.1675526
Lee, H.J., and Lyu, J. (2019). Exploring factors that motivate older consumers’ self-service technologies (SSTs) adoption, The International Review of Retail, Distribution and Consumer Research, 29(2), 218-239.
Lyu, J., and Lim, H.J (2018). The role of a sense of community in brand online social networking, International Journal of Web-Based Communities, 14(2), 149-171.
Lyu, J., Hahn, K., and Sadachar, A. (2018). Understanding Millennial Consumer’s Adoption of 3D printed Fashion Products by Exploring Personal Values and Innovativeness, Fashion and Textiles, 5 (11), 2-24.
Lee, H.J., and Lyu, J. (2016).Personal values as determinants of intentions to use self-service technology in retailing, Computers in Human Behavior, 60,322-332.
Jones, R., Lyu, J., Kim, YK, Runyan, R., Fairhurst, A., and Jolly, L. (2014). Cross-Cultural Consensus: Development of the Universal Leadership Model, International Journal of Retail & Distribution Management, 42 (4), 140-166.