John Grable

College of Family and Consumer Sciences

Financial Planning, Housing and Consumer Economics

Athletic Association Endowed Professor of Family and Consumer Sciences

Dr. John Grable is a Certified Financial Planner professional, researcher, and author.


Degree Field of Study Institution Graduation
Ph.D. Resource Management/Personal Financial Planning Virginia Tech 1997
MBA Business Administration Clarkson University 1988
B.S. Economics/Business Administration University of Nevada 1987


My research interests include financial risk-tolerance assessment, behavioral financial planning, and financial decision making. My work tends to be applied and focused on helping consumers and financial service professionals navigate the increasingly complex financial marketplace. Working with colleagues in my Financial Planning Performance Lab, I am actively engaged in conducting evidence-based research.


Foundations of Financial Planning; Capstone/Case Studies in Financial Planning; Research Methods

Prior Professional Positions

Organization Title Years of Service
Kansas State University Professor 1999-2012
Texas Tech University Assistant Professor 1997-1999


Award Name Awarded By Year Awarded
Best Applied Research Award (with S. Brayman, P. Griffin, & M. Finke). Financial Planning Association Annual Conference 2016
Outstanding Conference Paper (with W. Heo and A. Rabbani). Financial Therapy Association 2015
Outstanding Journal Paper (with J. Henegar, K. Archuleta, S. Britt, N. Anderson, & A. Dale). Association for Financial Counseling and Planning Education Symposium 2014
Mid-Career Award American Council on Consumer Interests 2011

Editorial Appointments

Position Name of Journal Year(s)
Co-Editor Financial Planning Review 2017 - present


Co-editor, Financial Planning Review (2017 - Present)

American Council on Consumer Interests (ACCI): Past Treasurer and President

Association for Financial Counseling and Planning Education (AFCPE): Certification Council, 2014 – 2016

Financial Therapy Association: Founding Board Member

Financial Planning Associaiton: Past Academic Editor (Journal of Financial Planning)

Certified Financial Planner Board of Standards, Inc.

  • Core Curriculum Standards Task Force, 2006.
  • Trends in Financial Planning Task Force, 2009.
  • Curriculum and Instruction Working Group, 2011
  • Council on Education, 2011 – 2014 (Chair, 2014)

Areas of Expertise

Financial Risk Tolerance Assessment

Behavioral Financial Planning

Evidence-Based Clinical Assessments

Financial Help-Seeking Behavior

Editorial Appointments

Position Name of Journal Year(s)
Academic Editorial Consultant Journal of Financial Planning 2012-2015
Co-Editor Financial Planning Review 2017-Present
Editor Journal of Personal Finance 2001-2006
Co-Founding Editor Journal of Financial Therapy 2010-2014


Grable, J. E., & Chatterjee, S. (eds.). (2022). De Gruyter handbook of personal finance. Berlin: De Gruyter.

Grable, J., & Palmer, L. (2019). Introduction to personal finance: Beginning your financial journey. Hobboken, NJ: Wiley.

Grable, J. E., Sages, R., & Kruger, M. (2019). The case approach to financial planning. Cincinnati, OH: National Underwriter.

Grable, J. E., Kruger, M., & Ford. M. (2019). The fundementals of writing a financial plan. Cincinnati, OH: National Underwriter.

Chatterjee, S., Goetz, J., Grable, J. E., & Palmer, L. (2018). Wiley study guide for 2018 CFP exam: Complete set (1st ed.). Hobboken, NJ: Wiley.

Grable, J. E., Yao, R., & Lei, S. (2017). Financial planning: An international perspective.  Beijing: China FPH.

Grable, J. E., & Goetz, J. (2017). Communication essentials for financial planners: Strategies and techniques. Hoboken, NJ: Wiley.

Grable, J. E., Archuleta, K., & Nazarinia, R. (eds.). (2010). Financial planning and counseling scales. New York: Springer.

Current Classes

FHCE 5250 Capstone in Financial Planning

FHCE 7250E Capstone in Advanced Financial Planning

FHCE 8025E Research Evaluation and Theory in Financial Planning

FHCE 8200E Financial Planning and Analysis

Current Research

My students and I are currently working on projects related to financial risk tolerance assessment. A seperate line of research involves the clinical evaluation of financial planning practice standards and models. 

Job Description

John E. Grable, CFP® teaches and conducts research in the Certified Financial Planner Board of Standards Inc. undergraduate and graduate programs at the University of Georgia where he holds an Athletic Association Endowed Professorship. Before entering the academic profession, he worked as a pension/benefits administrator and later as an investment advisor in an asset management firm. Dr. Grable served as the founding editor for the Journal of Personal Finance and co-founding editor of the Journal of Financial Therapy and Financial Planning Review. He is best known for his work in the areas of financial risk-tolerance assessment, behavioral financial planning, and psychophysiological economics. He has been the recipient of several research and publication awards and grants, and is active in promoting the link between research and financial planning practice where he has published over 150 refereed papers and co-authored several financial planning textbooks, handbooks, and manuals.


White Papers

Hubble, A., Grable, J. E., & Dannhauser, B. (2020). Investment Risk Profiling: A Guide for Financial Advisors. CFA Research Reports.

Brayman, S., Finke, M., Bessner, E., Grable, J., Griffin, P., & Clement, R. (2015). Current Practices for Risk Profiling in Canada and Review of Global Best Practices. Research Report prepared for the Investor Advisory Panel of the Ontario Securities Commission.

Recent Publications

Grable, J. E., & Kwak, E-J. (2022/in press). An evaluation of the consistency of financial risk-aversion estimates. Journal of Personal Finance.

Grable, J. E., & Kwak, E-J. (2022/in press). The disappointment dilemma: The role of expectation proclivity and disappointment aversion in describing financial risk aversion and investing risk-taking behavior. Journal of Financial Counseling and Planning.

Grable, J. E., Kwak, E-J., Fulk, M., & Routh, A. (2022). A simplified measure of investor risk aversion. Journal of Interdisciplinary Economics, 34(1), 7-34.

Rabbani, A., & Grable, J. E. (2021). Can portfolio risk be described with estimates of financial risk tolerance calibration? Finance Research Letters, 102492

Warmath, D., Chen, P-J., Kwak, E-J., & Grable, J. E. (2021). Soft landings: Extending the cushion hypothesis to financial well-being in collectivistic cultures. Journal of Consumer Affairs, 55(4), 1563-1590.

Exley, J. W., Doyle, P., Campbell, W. K., & Grable, J. E. (2022). OCEAN wealth profiles: A latent profile analysis of personality traits and financial outcomes. Personality and Individual Differences, 185, 111300.

Rabbani, A., Heo, W., & Grable, J. E. (2021). The role of financial literacy in describing the use of professional financial advisors before and during the COVID-19 pandemic. Journal of Financial Service Marketing, 26, 226-236.

Grable, J. E., & Kwak, E-J. (2021). The role of disappointment aversion and expectation proclivity in describing financial risk aversion among financial decision makers. International Journal of Bank Marketing, 39, 1333-1352.

Rabbani, A. G., Grable, J. E., O’Neill, B., Lawrence, F., & Yao, Z. (2021, in press). Financial risk tolerance before and after a stock market shock: Testing the recency bias hypothesis. Journal of Financial Counseling and Planning, 32(2), 294-310.

Byram, J. L., Grable, J., White, K. J., Thomas, M., & Watkins, K. (2021). Improving youth financial literacy: A profile of middle school camp attendees. Journal of Extension, 59(4). Article 2.

Grable, J. E., Kruger, M., Byram, J-L., & Kwak, E-J. (2021). Perceptions of a Partner’s spending and saving behavior and financial satisfaction. Journal of Financial Therapy 12(1), 31-50.

Grable, J. E., Joo, S-H., & Kwak, E-J. (2021). Describing gambling affinity: The role of personality traits. Journal of Financial Therapy, 12(1), 102-126.

Rabbani, A., Yao, Z., Wang, C., & Grable, J. E. (2021). Financial risk tolerance, sensation seeking, and locus of control among pre-retirement baby boomers. Journal of Financial Counseling and Planning, 32(1), 148-157.

Heo, W., Rabbani, A., & Grable, J. E. (2021). An evaluation of the effect of the COVID-19 pandemic on the risk tolerance of financial decision makers. Finance Research Letters.

Grable, J. E., Hubble, A., Kruger, M., & Visbal, M. (2020 [published 2021]). Predicting financial risk tolerance and risk-taking behaviour: A comparison of questionnaires and tests. The Financial Planning Research Journal, 6(1), 1-19.

Grable, J. E, Joo, S-H., & Kruger, M. (2020). Risk tolion between the initial surge in COVID-19 cases and subsequent changes in financial risk tolerance. Review of Behavioral Finance.

Heo, W., Park, N., Lee, J-M., & Grable, J. E. (2020). Using artificial neural network techniques to improve the description and prediction of household financial ratios. Journal of Behavioral and Experimental Finance, 100273.

Grable, J. Joo, S-H., & Kwak, E-J. (2020). An assessment of the strength of association between stated and revealed risk preference measures. Korean Financial Planning Review, 13(3), 77-98.

Hubble, A., Grable, J. E., & Kruger, M. (2020). Do as I say, not as I do: An analysis of portfolio development recommendations made by financial advisors. The Journal of Wealth Management, 22(4), 62-73.

Jump to top