Kimberly Watkins

College of Family and Consumer Sciences

Financial Planning, Housing and Consumer Economics

Assistant Professor

Education

Degree Field of Study Institution Graduation
Ph.D. Financial Planning University of Georgia Fall 2018
M.S. Business Management University of Florida Fall 2007
B.S. Political Science Florida A&M University Spring 2006

Prior Professional Positions

Organization Title Years of Service
University of Alabama Assistant Professor 2019-2021

Awards

Award Name Awarded By Year Awarded
CFP Board Research Grant CFP Board 2023
Sweaney Innovation Fund College of Family and Consumer Sciences, University of Georgia 2022
Lilly Teaching Fellows Center for Teaching and Learning, University of Georgia 2022
Nefe Research Grant National Endowment for Financial Education 2021
Crenshaw Research Award College of Human Environmental Sciences, University of Alabama 2021
Future Faculty Fellow Center for Teaching and Learning, University of Georgia 2017
Endsley-Peifer Student Researcher Award College of Family and Consumer Sciences, University of Georgia 2016
Dr. Betty Lane Graduate Scholarship College of Family and Consumer Sciences, University of Georgia 2016
Graduate Assistantship Award Financial Planning, Housing and Consumer Economics, University of Georgia 2016-2018
Graduate Assistantship Award Graduate School, University of Georgia 2014-2016

Editorial Appointments

Position Name of Journal Year(s)
Editorial Board Member Financial Planning Review 2023 to Present
Editorial Board Member Journal of Family and Economic Issues 2023 to Present
Editorial Board Member Financial Services Review 2023 to Present
Editorial Board Member Journal of Consumer Affairs 2019 to Present

Outreach

  • UGA Financial Planning Academy Camp Director, 2022 to Present 
  • Financial Literacy Week Planning Committee, 2021 to Present 

Current Classes

  • FHCE 7250- Advance Capstone in Financial Planning   
  • FHCE 5250- Capstone in Financial Planning 

Current Research

My current research focuses on the following areas:

  • Financial well-being of marginalized populations
  • Financial socialization
  • Diversity, equity, and inclusion and financial planning  
  • Financial planning pedagogy 

Journal Articles

Watkins, K., McCoy, M., White Jr., K, Reiter, M., & Liu, Y. (2023). Exploring the role of financial socialization on financial planning students’ financial and career confidence: A thematic analysis. Journal of Family and Economic Issues. https://doi.org/10.1007/s10834-023-09892-1

McCoy, M., Watkins, K., Kahler, R., Reiter, M., & White Jr., K. (2023). The importance of being a “client” for financial planning students: A thematic analysis of financial planning students’ experiences meeting with a planner. Journal of Financial Counseling and Planning. doi:10.1891/JFCP-2022-0077

Johnson, P., McCoy, M., Watkins, K., & White, Jr., K. (2023). Encouraging money conversations among Black, Hispanic, and White households: Lessons for FCS professionals. Journal of Family & Consumer Science,115(4). doi: https://doi.org/10.14307/JFCS115.4.30

Reiter, M., Qing, D., Watkins, K., & White, K. (2023). Race/Ethnicity and Financial Advice Seeking: An Examination of Three Datasets. Journal of Personal Finance, 22(2).

Reiter, M., Qing, D., Anderson, N., & Watkins, K. (2022). The intersectionality of race and gender in financial planner use. Journal of Financial Therapy.

Choi, S. L., Harrell, E. R., & Watkins, K. (2022). The impact of the COVID-19 pandemic on business ownership across racial/ethnic groups and gender. Journal of Economics, Race, and Policy, 1-11. doi: https://doi.org/10.1007/s41996-022-00102-y

White Jr., K., Watkins, K., & McCoy, M. (2021). Resource management: Environmental sustainability across the financial literacy curriculum. Journal of Family and Consumer Sciences Education.

White Jr., K., Park, N., Watkins, K., McCoy, M, & Morris, J. (2021). The relationship between financial knowledge, financial management, and financial self-efficacy among African American students. Financial Services Review.   

White, K. J., McCoy, M., Watkins, K., Chen, X., Koposko, J., & Mizuta, M. (2021). “We don’t talk about that”: exploring money conversations of Black, Hispanic, and White households. Family and Consumer Sciences Research Journal. DOI:10.1111/fcsr.12397

Muruthi, B. A., Watkins, K., McCoy, M., White Jr., K., McRell Stafford, A., Thomas, Jr., M., & Taiwo, A.  (2021). "Save, even if it’s a penny”: Transnational financial socialization of Black immigrant women. Journal of Financial Therapy

White Jr., K., Watkins, K., McCoy, M, & Muruthi, B. A., & Byram, J.L. (2020). How financial socialization messages relate to financial management, optimism and stress: Variations by race. Journal of Family and Economic Issues 38(3), 315-326. 

Watkins, K., Osinubi, A., White, Jr., K., Williams, T., Thomas, Jr., M. & Grable, J.E. (2018). A comparative study of an abbreviated and extended youth financial education program. The Forum for Family and Consumer Issues. 22.

White, Jr., K., McCoy, M., & Watkins, K. (2018). Exploring the relationship between sustainability and personal finance practices. The Forum for Family and Consumer Issues. 22.

Fulk, M., Grable, J. E., Watkins, K., & Kruger, M. (2018). Who uses robo advisory services – and who does not? Financial Services Review 27(2), 173-188. 

Fulk, M., Watkins, K., Kruger, M., & Grable, J. E. (2018) Who changes their financial planner? The Journal of Financial Planning. 31(8), 48-56.  

Muruthi, B. A., Watkins, K., McCoy, M., Muruthi, J. R., & Kiprono, F. J. (2017). “I feel happy that I can be useful to others": Preliminary study of East African women and their remittance behavior. Journal of Family and Economic Issues 38(3), 315-326. doi: 10.1007/s10834-017-9533-8

Grable, J.E., & Watkins, K. (2016). Quantifying the value of collecting: Implications for financial advisers. Journal of Family and Economic Issues, 37(4),639-648. doi:10.1007/s10834-015-9471-2

Interested in graduate studies?

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