‘Fashion merchandising at UGA has taken a giant step forward’

September 18th, 2018 Author: Cal Powell  |  706-542-3536  |  More about Cal
Contact: Greg Vessels  |  706-542-4884  | More about Greg

Fashion merchandising students in the College of Family and Consumer Sciences will now be even more competitive in the job market thanks largely to the UGA Vice President for Instruction, the Georgia Soft Goods Education Foundation and Lectra.

A gift of $25,000 from the GSGEF provided faculty training on Lectra software, the leading suite of design programs for the fashion industry.

The Lectra Education Partnership program donated Kaledo Computer Aided Design and Modaris, a digital pattern-making solution, under a license agreement with the college valued at $2.9 million that provides access to up to 60 licenses for students in two renovated classrooms/active learning labs.

The Office of the Vice President for Instruction provided classroom enhancement funds to renovate a classroom in Barrow Hall.

The upgrades include new furnishings and Microsoft Surface digital design computers for 30 students and an instructor in the active-learning classroom format.

“Fashion merchandising at UGA has taken a giant step forward with our enhanced experiential learning classrooms featuring new generation computers and Lectra Systems Product Design and Development software,” said Greg Vessels, the Georgia Soft Goods Educational Foundation Distinguished Professor. “Our students are learning with actual technology used in the industry to create new fashion products, which will provide them a great advantage in starting their careers.”

Faculty members from the FACS department of textiles, merchandising and interiors completed an initial two-week training session hosted by Lectra instructors this summer.

“In today’s fashion marketplace with fast fashion, smaller inventories and a consumer who is driving customization, speed to market is a critical component,” said Toni Lublin, Lectra Education Partnership Manager and GSGEF board member. “Lectra’s digital solutions support these industry goals. FACS students will learn how to use Lectra’s digital solutions from design to production, which have become commonplace with leading brands and manufacturers. This experience is very valuable for students and meets Lectra’s goal of helping to prepare the next generation of fashion leaders.”

The software led to the creation of a new class, digital design, that will allow faculty member Laura McAndrews and others to provide a more comprehensive training of students entering the fashion industry.

One month into the semester, McAndrews said the students’ proficiency with the new software has been amazing and will lead to more well-rounded graduates.

“Lectra is a forward-thinking design solutions company that creates digital transformation for the fashion industry,” she said. “Integrating Lectra into our courses will prepare our students for the future of the fashion industry.”

Photos from the ribbon-cutting ceremony can be viewed here.

Categories: Textiles, Merchandising and InteriorsUndergraduateFashion Merchandising Furnishings and InteriorsInnovation
Tags: software, ovpi, lectra, georgia soft goods

In this category: Innovation