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Dee Warmath

College of Family and Consumer Sciences

Financial Planning, Housing and Consumer Economics

Assistant Professor

121 Barrow Hall
115 DW Brooks Dr.
Athens, GA 30602


Curriculum Vitae


Degree Field of Study Institution Graduation
Ph.D. Consumer Science University of Wisconsin-Madison 2012
M.S. Sociology Vanderbilt University 1991


My research examines the ways in which a consumer’s approach to decision making promotes the well-being outcomes of those decisions. Her work focuses on the roles of decision-making skill, self-efficacy, motivation, and the involvement of others in achieving well-being.

I served for more than five years as the Principal Investigator for the Bureau of Consumer Financial Protection on its project to define and measure financial well-being, as well as test hypotheses of its drivers. I was also a Principal Investigator in the NCAA / Department of Defense Mind Matters Challenge with a three-year project examining the role of design thinking and social marketing in encouraging concussion reporting among young adults. I am currently working with Dr. Brenda Cude on a study of collegiate financial education and with the Australian Securities and Investment Commission on a study financial vulnerability and well-being. My research has been published in a variety of journals including the Journal of Consumer Research, Journal of Consumer Affairs, British Journal of Sports Medicine, Journal of Business Research, Sports Health, and Journal of Public Policy & Marketing, and presented at a variety of international and national conferences including the National Athletic Training Association, Frontiers in Service, Association for Consumer Research, American Council of Consumer Interests, and CFP Academic Research Colloquium. I am also a fellow of the Center for Financial Security at the University of Wisconsin-Madison. 


My approach to teaching has been greatly influenced by my experiences in an academic setting as well as in a dynamic business environment. A cornerstone of my teaching philosophy focuses on building competence, mastery, and confidence in the students who complete my courses. In my view, course design should encourage students to take ownership of the material. My role is to design a course experience that transfers knowledge and then provides the student with the space to digest, share, and evolve what they learn. The design focuses on primary learning objectives as well as important secondary or enabling skills such as digital literacy, analytical ability, strategic thinking, collaboration, leadership, and the ability to work effectively with diverse teams of varying size. I design and implement courses that are fair, respectful, focused, open-minded, adaptive, inspiring, and innovative. The course design creates space for students to understand the past of a given subject, to wrestle with its present, and to explore its possible futures. It must also motivate then to stretch their current capacity and encourage them to explore and take chances. Above all, my courses prepare students to apply what they learn to their worlds outside the classroom.

Prior Professional Positions

Organization Title Years of Service
University of Wisconsin-Madison / Department of Consumer Science Assistant Professor 4
The NPD Group, Inc. Senior Vice President, Retail Insights 8
Kohl's Department Stores, Inc. Vice President, Consumer and Brand Insights 5
J.C. Penney, Inc. Director, Customer Relationship Marketing and Analysis 5
Service Merchandise, Inc. Director, Strategic Intelligence 3


Award Name Awarded By Year Awarded
Best Reviewer of the Year Journal of Consumer Affairs 2019

Editorial Appointments

Position Name of Journal Year(s)
Editorial BoardMy research examines the ways in which a consumer’s approach to decision making promotes the well-being outcomes of those decisions. Her work focuses on the roles of decision-making skill, self-efficacy, motivation, and the involvement of ot Journal of Consumer Affairs 2019 -

Journal Articles

Casey Newmeyer, Dee Warmath, Genevieve O’Connor, and Nancy Wong. “Savings automation: Helpful or harmful?”  Journal of Public Policy and Marketing Accepted 2020

Kroshus, Emily, Kenneth L. Cameron, J. Douglas Coatsworth, Christopher D'Lauro, Eungjae Kim, Katherine Lee, Johna K. Register-Mihalik, Jeffery J Milroy, E Paul Roetert, Julianne D Schmidt, Ross D Silverman, Dee Warmath, Heidi A Wayment, and Brian Hainline. Improving concussion education: consensus from the NCAA-Department of Defense Mind Matters Research & Education Grand Challenge. British Journal of Sports Medicine (2020).

Warmath, Dee, and Andrew Winterstein. The impact of a social marketing intervention on concussion reporting beliefs. Journal of Athletic Training Accepted November 2019.

Warmath, Dee, Andrew Winterstein, and Susan Myrden. Sport Motivation as a Possible Indicator of Concussion Reporting Intentions Among Young Athletes. Clinical Journal of Sports Medicine Accepted October 2019.

Warmath, Dee, and David Zimmerman. Financial literacy as more than knowledge: The development of a formative scale through the lens of Bloom’s Taxonomy of Knowledge. Journal of Consumer Affairs 53(4): 1602-1629.

Warmath, Dee, and Andrew P. Winterstein. 2019. Reporting skill: the missing ingredient in concussion reporting intention assessment. Sports Health 11(5): 416-424.

Warmath, Dee, Dominik Piehlmaier, and Cliff Robb. 2019. The Impact of Shared Financial Decision Making on Overconfidence for Married Adults. Financial Planning Review https://doi.org/10.1002/cfp2.1032

O’Connor, Genevieve E., Casey Newmeyer, Nancy Yee Ching Wong, Julia B. Bayuk, Laurel A. Cook, Yuliya Komarova, Cazilla Loibl, L. Lin Ong, and Dee Warmath. 2019. Exploring Consumer Financial Vulnerability as a Critical Turning Point in Consumer Well-Being. Journal of Business Research, Volume 100, July 2019, Pages 421-430.

Netemeyer, Richard, Dee Warmath, Daniel Fernandes, and John G. Lynch, Jr. 2017. How Am I Doing? The Role of Financial Well-Being in Assessing, Achieving, and Experiencing General Well-Being. Journal of Consumer Research, 45(1):68-89.

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