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Dee Warmath

College of Family and Consumer Sciences

Financial Planning, Housing and Consumer Economics

Assistant Professor

121 Barrow Hall
115 DW Brooks Dr.
Athens, GA 30602



Degree Field of Study Institution Graduation
Ph.D. Consumer Science University of Wisconsin-Madison 2012
M.S. Sociology Vanderbilt University 1997


My research examines the role of shared decision making and decision skill in well-being with a specific focus on the domains of health, money, and relationships.

For the past five years, I have served as the Principal Investigator for the Bureau of Consumer Financial Protection on its project to define and measure financial well-being, as well as test hypotheses of its drivers. I currently serve as a Principal Investigator in the NCAA / Department of Defense Mind Matters Challenge with a three-year project examining the role of design thinking and social marketing in encouraging concussion reporting among young adults. My research has been published in the Journal of Consumer Research, Journal of Business Research, and Sports Health and presented at the National Athletic Training Association, GLATA, Frontiers in Service, Association for Consumer Research, American Council of Consumer Interests, CFP Academic Research Colloquium, Financial Planning Association, and other conferences. I am also a fellow of the Center for Financial Security at the University of Wisconsin-Madison. 


My teaching has been greatly influenced not only by my experiences in an academic setting but also in a dynamic business environment.  One of the most insightful lessons I learned from both was that the ability to think critically and take meaningful action based on the thinking are invaluable skills for anyone. Rather than seeing the last day of class as the ending, I see it as the beginning.  My job is to prepare students in the 15 or so weeks we have for that beginning.  Thus, a cornerstone of my teaching philosophy and personal teaching goals is to ensure students leave my courses with not just information, but also capacity, wisdom and the confidence to impact their worlds with what they have learned.

Prior Professional Positions

Organization Title Years of Service
University of Wisconsin-Madison / Department of Consumer Science Assistant Professor 4
The NPD Group, Inc. Senior Vice President, Retail Insights 8
Kohl's Department Stores, Inc. Vice President, Consumer and Brand Insights 5
J.C. Penney, Inc. Director, Customer Relationship Marketing and Analysis 5
Service Merchandise, Inc. Director, Strategic Intelligence 3


Award Name Awarded By Year Awarded
Best Reviewer of the Year Journal of Consumer Affairs 2019

Editorial Appointments

Position Name of Journal Year(s)
Editorial Board Journal of Consumer Affairs 2019 -

Journal Articles

Casey Newmeyer, Dee Warmath, Genevieve O’Connor, and Nancy Wong. “Savings automation: Helpful or harmful?”  Journal of Public Policy and Marketing Accepted 2020

Kroshus, Emily, Kenneth L. Cameron, J. Douglas Coatsworth, Christopher D'Lauro, Eungjae Kim, Katherine Lee, Johna K. Register-Mihalik, Jeffery J Milroy, E Paul Roetert, Julianne D Schmidt, Ross D Silverman, Dee Warmath, Heidi A Wayment, and Brian Hainline. Improving concussion education: consensus from the NCAA-Department of Defense Mind Matters Research & Education Grand Challenge. British Journal of Sports Medicine (2020).

Warmath, Dee, and Andrew Winterstein. The impact of a social marketing intervention on concussion reporting beliefs. Journal of Athletic Training Accepted November 2019.

Warmath, Dee, Andrew Winterstein, and Susan Myrden. Sport Motivation as a Possible Indicator of Concussion Reporting Intentions Among Young Athletes. Clinical Journal of Sports Medicine Accepted October 2019.

Warmath, Dee, and David Zimmerman. Financial literacy as more than knowledge: The development of a formative scale through the lens of Bloom’s Taxonomy of Knowledge. Journal of Consumer Affairs 53(4): 1602-1629.

Warmath, Dee, and Andrew P. Winterstein. 2019. Reporting skill: the missing ingredient in concussion reporting intention assessment. Sports Health 11(5): 416-424.

Warmath, Dee, Dominik Piehlmaier, and Cliff Robb. 2019. The Impact of Shared Financial Decision Making on Overconfidence for Married Adults. Financial Planning Review https://doi.org/10.1002/cfp2.1032

O’Connor, Genevieve E., Casey Newmeyer, Nancy Yee Ching Wong, Julia B. Bayuk, Laurel A. Cook, Yuliya Komarova, Cazilla Loibl, L. Lin Ong, and Dee Warmath. 2019. Exploring Consumer Financial Vulnerability as a Critical Turning Point in Consumer Well-Being. Journal of Business Research, Volume 100, July 2019, Pages 421-430.

Netemeyer, Richard, Dee Warmath, Daniel Fernandes, and John G. Lynch, Jr. 2017. How Am I Doing? The Role of Financial Well-Being in Assessing, Achieving, and Experiencing General Well-Being. Journal of Consumer Research, 45(1):68-89.

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