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Master's in Applied Consumer Analytics

Are you prepared to thrive in a data-driven world? Effective decision making requires insights into how consumers behave. We'll teach you how to leverage statistics, storytelling and strategy to most effectively reach consumers. The Master's of Consumer Analytics gives you this skill to succeed in today's data-driven world. Your major and a Masters in Consumer Analytics expands your job options and enhances your job security. Every major pairs well with Consumer Analytics.

Our program is flexible

You are encouraged to take control of your learning and place emphasis on your own interests and passions. You chose one third of your courses to build a degree that fits you.

  • Core courses related to analytical techniques and data storytelling

  • Additional research and methods courses to build tool kit

  • Your choice: develop content area knowledge, expand analytical techniques, build storytelling methods

View Core Classes

What makes this program unique?

Evidence-based Storytelling

Evidence-based Storytelling

We teach you how to use statistics not just in a sentence but a full story. You will learn to transform data into insights into an impactful and strategic story that helps your organization make sense of their environment and opportunities. Evidence-based Storytelling is about making statistics useful.

Building Confidence

Building Confidence

Our program’s main goal is to prepare your analytical and storytelling abilities for your career. Core courses are hands-on labs using real world cases and assignments. You will learn by doing which will build your skills and confidence to take what you learn into the world.

Faculty Mentorship

Faculty Mentorship

You will learn from faculty with deep real-world expertise in the methods and their application. They use their expertise to design relevant case studies that will challenge your abilities and build strength and confidence. They are there to act as your mentors throughout the program, providing one-on-one assistance and making you their top priority. 

The Core Courses

Evidence-based Strategy

Evidence-based Strategy

Establish your analytical and data storytelling toolkit: 

  • Learn how to tell compelling stories that inspire action through real world case studies
  • Build an analytical toolkit with focus on bivariate and multivariate analysis
  • Develop expert skills in Excel and data visualization while working with a team

Evidence-based Innovation

Evidence-based Innovation

Master the methods used to guide innovation:

  • Derive defining characteristics through factor analysis
  • Discover meaningful groups through cluster analysis
  • Test new ideas through concept testing and conjoint analysis

Evidence-based Policy

Evidence-based Policy

Learn to assess the strengths and weaknesses of government and/or organizational policy:

  • Develop skills in quantitative and empirical research
  • Gain the ability to leverage large consumer data sets
  • Master various statistical software platforms (Excel, SAS, R, etc.)

Consumer Analytics Internship

Consumer Analytics Internship

Put your skills to work while refining your ability to contribute to organizational decisions and success.

  • What jobs might a graduate of this program pursue?

    • Consumer/customer insights
    • Data storyteller
    • Entrepreneur/business owner
    • Product/program analytics
    • Product/brand/program management
    • New product/technology development
    • Program evaluation

    Our mission is to equip graduates with the abilities and confidence to inform effective decision making. We prepare students to be highly qualified candidates for insights, strategy, and data science/storytelling positions across business, non-profit, and government sectors.

Meet the Core Faculty

Dee Warmath

Consumer analysts are comfortable with the business, data, and stats which places them on the next frontier of analytics as a data storyteller.

Dee Warmath - Assistant Professor

I use my expertise in computational social science and data storytelling to help students navigate the data science field.

Yilang Peng - Assistant Professor
Yilang Peng
Patryk Babiarz

I show students how to design and execute empirical research to diagnose public policy problems and evaluate solutions so that the problems are addressed effectively and efficiently.

Patryk Babiarz - Associate Professor
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