The Fashion Brand Management emphasis prepares students for careers in the fashion industry. A variety of subjects are covered, including trend analysis and forecasting, brand management, planning and buying, retailing, fashion promotion, and visual merchandising.
Coursework
In addition to core Fashion Merchandising courses, you will complete 15 credit hours of specialized coursework in Fashion Brand Management to build strong industry-ready skills.
Labs
As a Fashion Merchandising student, you'll have access to the CELL and EYE labs, where you'll participate in research projects to explore consumer behaviors in a dynamic environment.
Career Paths
Fashion merchandising evolves career paths that combine fashion design with business skills, offering a wide variety of career opportunities in retail and wholesale settings.
Student Groups
There are six student-run organizations in the department geared toward student interests in various aspects of the fashion industry.
Scholarships
If you decide to pursue this emphasis, we offer special scholarships to help cover study abroad travel costs and to support your dream summer internship. The scholarships are provided by the Georgia Soft Goods Education Foundation.
Meet Our Students
Daniela Franco
Daniela will travel to London, England with the FACS Study Abroad Program, where she will gain academic credit and participate in an international internship.
Nicole Moreno
Moreno's dream is to relocate and start a fashion career in Italy, eventually becoming a trend forecaster or creative director
Anna Durso
Durso felt comfort in transferring to attend UGA with her brother
Isis A. Perkins
Perkins will use what she learned at FACS to grow her clothing brand
Karsyn Ragatz
Ragatz's favorite classes have been Textile Economics, Trend Forecasting, and Retail Planning and Buying
Helen Huynh
Helen Huynh has always had a passion for creativity. She grew up always wearing clothes that were bright, eye-catching, and very mixed matched.