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Fashion Brand Management

The Fashion Brand Management area of emphasis is specifically oriented to prepare you for careers with a focus on fashion brands, retailers, and customer behavior.

Course Work

The course work is designed to equip you with the knowledge and skills needed for managing fashion brands:

  • Fashion Product and Brand Management
  • Trend Forecasting
  • Retail Planning and Buying
  • Fashion Promotion and Visual Merchandising
  • Study abroad tour to Ghana, Peru, or London
  • Students can also enroll in the study tour to NYC

Hands-on Experience

We provide you with the opportunity to develop fashion brand stories and convey this to your customers. You can even run your own fashion business through a mobile pop-up, Couture a la Cart!

You will also have priority access to a variety of internships with leading companies in the fashion industry.

Customer Experience Learning Lab (C.E.L.L.)

The C.E.L.L. Lab supports students to advance current knowledge on merchandising, fashion/retail industry, and customer experiences combined with Human-Computer Interaction (HCI). We aim to explore influential factors on consumers’ application and acceptance of new technologies, including virtual store. This lab is centered on using empirical and behavioral science methodologies to study consumers as they interact with various forms of the digital medium.

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