The Fashion Brand Management Emphasis curriculum prepares students for careers in the fashion industry. A variety of subjects are covered, including trend analysis and forecasting, brand management, planning and buying, retailing, fashion promotion, and visual merchandising.
Along with the core Fashion Merchandising courses, students will also need to complete 15 hours of specialized courses in fashion brand management.
As a Fashion Merchandising student, you'll have access to the CELL and EYE labs, where you'll participate in research projects to explore consumer behaviors in a dynamic environment.
Fashion merchandising evolves career paths that combine fashion design with business skills, offering a wide variety of career opportunities in retail and wholesale settings.
There are four student-run orgnaizations in the department geared toward student interests in various aspects of the fashion industry.
If you decide to pursue this emphasis, we have special scholarships to help you with study abroad travel costs and to participate in your dream summer internship. The scholarships are provided by the Georgia Soft Goods Education Foundation.
Meet Some Students
Daniela will travel to London, England with the FACS Study Abroad Program, where she will gain academic credit and participate in an international internship.
Moreno's dream is to relocate and start a fashion career in Italy, eventually becoming a trend forecaster or creative director
Durso felt comfort in transferring to attend UGA with her brother
Isis A. Perkins
Perkins will use what she learned at FACS to grow her clothing brand
Ragatz's favorite classes have been Textile Economics, Trend Forecasting, and Retail Planning and Buying
Helen Huynh has always had a passion for creativity. She grew up always wearing clothes that were bright, eye-catching, and very mixed matched.