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Applied Consumer Analytics

Our Applied Consumer Analytics emphasis provides you with the analytical skills needed to transform data into practical information for organizational decisions.

Do you want to increase your marketability when searching for a job? Taking just four courses in our Applied Consumer Analytics emphasis provides you with the analytical skills needed to transform data into practical information for use in organizational and policy decisions. Consumer and policy analysts are in demand by private, public, and non-profit organizations.

What you'll do as a Consumer Analyst

You'll convert complex data and findings into understandable tables, graphs, and written reports using the latest software such as:

  • SAS
  • Stata
  • Excel
  • R
  • SPSS
  • E-Views

You will gather data about consumers, policies, and market conditions using the empirical research process. You will analyze these data through mathematical models such as:

  • Linear and non-linear multivariate models used by consumer analysts and policy analysts
  • Time series and panel data analyses used in consumer predictive models
  • Econometric forecasting methods used in both private and public sectors
  • Policy analysis techniques

You will inform consumer policy and evaluate the impact of policies on consumer welfare.

Required Courses

Four core courses (12 credits) in research methods and applied analytics should be taken sequentially:

  1. FHCE 4000/6000 - Consumer Analytics: Evidence-Based Strategy (3 credits; offered Fall)
  2. FHCE 5050/7050 - Consumer Analytics: Evidence-Based Innovation (3 credits; offered Spring)
  3. FHCE 5150/7150 - Consumer Analytics: Evidence-Based Policy (3 credits; offered Fall)
  4. FHCE 5960/7960 - Quantitative Internship in FHCE

Although you must be a Consumer Economics major to earn the Applied Consumer Analytics emphasis, we welcome students from all majors in these courses!

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