Applied Consumer Analytics

With the Consumer Analytics course sequence, students learn how to combine statistical analysis with evidence-based storytelling to support decisions that improve well-being for consumers, communities, institutions, and organizations.


  • Gain real-world, hands-on experience
  • Master statistics as a simple, applied toolkit
  • Learn to guide strategy, innovation, and policy through analytics
  • Gain confidence to work in the insights-driven world 

Choose Your Path:

  • Take one or more Consumer Analytics courses
  • Complete the series of courses to earn an undergraduate emphasis
  • Enroll in Double Dawgs to earn graduate credits
  • Earn a Master’s Degree in Applied Consumer Analytics

Course Sequence

FHCE 4000/6000: Evidence-based Strategy: 

  • Build an analytical toolkit with focus on bivariate and multivariate analysis 
  • Develop expert Excel skills 
  • Master effective storytelling methods that inspire action 
  • Complete real-world case studies of increasing complexity 

FHCE 5050/7050: Evidence-based Innovation 

  • Discover the role of statistical analysis in design thinking and innovation 
  • See first-hand how statistics can serve as creative inspiration 
  • Learn how factor and cluster analysis can reveal meaningful needs and opportunities 
  • Define and test new concepts through experiments and conjoint design 
  • Master SPSS as a statistical tool 

FHCE 5150/7150: Evidence-based Policy 

  • Discover the ways in which analytics can inform policy development and implementation 
  • Learn to assess the strengths and weaknesses of government and/or organizational policy 
  • Work with large consumer-based information 
  • Gain experience in SAS and R 

FHCE 5960/7960: Consumer Analytics Internship 

  • Put your skills to work 
  • Refine your ability to contribute to organizational decisions and success 
  • Add to your project portfolio for job interviews 

Faculty Members

Patryk Babiarz

Patryk Babiarz

Associate Professor

Yilang Peng

Yilang Peng

Assistant Professor

Dee Warmath

Dee Warmath

Assistant Professor

My major provided the opportunity to develop skills to perform evidence-based research and identify areas of need regarding pressing social issues. I am able to utilize data to guide my thinking and create practical solutions to wicked problems that marginalized communities face.

Camyrn Cobb - Spring '22 graduate
Camyrn Cobb
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